At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and growth opportunities.
- Other info: Dynamic environment with a focus on AI-powered marketing solutions.
- Why this job: Join a performance-led team and make a real impact in marketing tech.
- Qualifications: Experience with GA4, GTM, and strong understanding of data layers and attribution.
The predicted salary is between 80000 - 85000 £ per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.
The Role
You’ll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and Server Side, into attribution, experimentation and the reporting layer the business actually uses. You’ll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You’ll work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, Server Side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and Server Side
- Leading attribution and multi-touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
- Hands‑on with GA4, GTM and Server Side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands on experience with multi-touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- MMM
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager employer: Salt Digital Recruitment
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. With a focus on performance and growth, we offer competitive compensation packages, including a generous bonus structure, and provide ample opportunities for professional development within a collaborative team environment. Our London office, with its hybrid working model, ensures a balanced approach to work and life, making it an ideal place for those looking to make a meaningful impact in the marketing technology space.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and MarTech space on LinkedIn. Join relevant groups and engage in discussions. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with GA4, GTM, and Server Side tagging. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of attribution models and conversion optimisation. Be ready to discuss how you've used data to drive results in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us innovate in the marketing tech space. Your next big opportunity could be just a click away!
We think you need these skills to ace Tagging & Optimisation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your hands-on experience with GA4, GTM, and any relevant projects that showcase your skills in optimisation and attribution.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've owned tagging stacks or driven conversion improvements in previous roles. We love a good story!
Showcase Your Technical Skills:Don’t shy away from listing your technical skills! If you’ve got experience with conversion APIs, data layer design, or even AI-powered marketing solutions, make sure these are front and centre in your application.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it lands in the right hands!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and Server Side tagging. Brush up on how these tools work together to create a seamless tagging stack. Be ready to discuss specific examples of how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with conversion APIs and multi-touch attribution. Have some case studies or examples ready that demonstrate how your analytical skills have driven optimisation and growth in previous projects.
✨Emphasise Collaboration
This role involves working closely with various teams like SEO, performance, and CRM. Be prepared to share examples of how you’ve successfully collaborated with cross-functional teams to achieve common goals.
✨Stay Ahead of the Curve
Familiarise yourself with AI and ML applications in marketing. If you have experience with AI-powered solutions or A/B testing, make sure to highlight this. Showing that you’re proactive about industry trends can set you apart from other candidates.
