At a Glance
- Tasks: Lead and deliver impactful CRM strategies for top brands, enhancing customer engagement.
- Company: Reputable CRM consultancy known for partnering with leading market brands.
- Benefits: Competitive salary, flexible working, and opportunities for career progression.
- Other info: Fast-paced environment with clear growth opportunities as the consultancy scales.
- Why this job: Join a dynamic team and make a real difference in client CRM success.
- Qualifications: 4-6+ years in CRM, strong multi-channel experience, and data-driven mindset.
The predicted salary is between 65000 - 65000 £ per year.
We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
Role
You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You'll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They're Looking For
- 4-6+ years' experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
Senior CRM Manager – £60,000 employer: Salt Digital Recruitment
Join a leading CRM consultancy in London, where you'll have the opportunity to work with prestigious brands and make a significant impact on their customer engagement strategies. With a collaborative and high-performing team culture, this role offers clear pathways for professional growth and development, alongside the flexibility of a hybrid working model. Embrace the chance to enhance your skills in a dynamic environment that values innovation and client partnership.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager – £60,000
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM space and let them know you're on the lookout for opportunities. You never know who might have a lead or can refer you to someone in their network.
✨Tip Number 2
Get your LinkedIn game on point! Make sure your profile is up-to-date and showcases your CRM experience. Engage with relevant content, join groups, and connect with industry professionals to increase your visibility.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used data to drive results in past roles and be ready to share specific examples that highlight your skills and achievements.
✨Tip Number 4
Don't forget to apply through our website! We have some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Senior CRM Manager – £60,000
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior CRM Manager. Highlight your experience in CRM and lifecycle marketing, especially with multi-channel strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your experience can benefit our clients. We love seeing enthusiasm and a clear understanding of the role.
Showcase Your Data Skills:Since this role is all about data-driven decision-making, make sure to include examples of how you've used data to optimise campaigns in the past. We want to know how you analyse performance and turn insights into action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms like Braze, Salesforce, and HubSpot. Brush up on your knowledge of multi-channel strategies and be ready to discuss how you've used these tools to drive customer engagement and optimise campaigns.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis. Be ready to share specific examples of how you've translated data into actionable insights that improved campaign performance. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Demonstrate Strong Communication
Since you'll be managing stakeholders and building client relationships, practice articulating your ideas clearly. Think of examples where you successfully communicated complex concepts to clients or team members, showcasing your ability to simplify and present information effectively.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific client scenarios or challenges in CRM. Prepare by thinking through potential lifecycle optimisation projects or campaign execution strategies you’ve implemented in the past, and be ready to discuss the outcomes.
