At a Glance
- Tasks: Lead product marketing strategy for innovative B2B data products and drive demand generation.
- Company: Join a cutting-edge data insights and developer solutions business.
- Benefits: Competitive salary, bonus, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with significant opportunities for career advancement.
- Why this job: Shape go-to-market strategies and make an impact in a fast-paced environment.
- Qualifications: 5-8 years of B2B product marketing experience, ideally in data or SaaS.
The predicted salary is between 75000 - 75000 £ per year.
We’re partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products. This is an exciting opportunity to shape go‑to‑market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast‑paced, high‑growth environment.
Key Responsibilities
- Develop and execute product marketing and go‑to‑market strategies.
- Create compelling messaging, positioning and content across digital channels.
- Drive demand generation through campaigns, landing pages, thought leadership and social media.
- Produce customer‑focused content including case studies, blogs, white papers, webinars and sales enablement materials.
- Identify speaking opportunities, events and partnerships to increase market visibility.
- Monitor market trends and competitor activity to inform strategy.
- Measure campaign performance and optimise for lead generation and commercial impact.
About You
- Significant B2B product marketing experience (5‑8 years), ideally within data, analytics, SaaS or developer‑focused technology.
- Strong knowledge of data insights products and emerging technology markets.
- Excellent content creation, storytelling and communication skills.
- Experience with CRM and marketing platforms (e.g. Salesforce).
- A hands‑on, entrepreneurial mindset with experience launching products in fast‑moving, ambiguous environments.
- Strong stakeholder management skills and the ability to influence across technical and commercial teams.
We think you need these skills to ace Product Marketing Manager (B2B Data Tech)
Product Marketing Strategy
Go-to-Market Strategy
Demand Generation
Content Creation
Digital Marketing
Market Analysis
Campaign Performance Measurement
