At a Glance
- Tasks: Transform complex B2B products into clear narratives and engaging demos.
- Company: Dynamic unified customer platform with a focus on clarity and storytelling.
- Benefits: Competitive salary, equity options, and a high-trust work environment.
- Other info: Opportunity for career growth and team building in an innovative setting.
- Why this job: Be the first Product Marketing hire and shape how products are understood.
- Qualifications: 4+ years in B2B SaaS product marketing with strong storytelling skills.
The predicted salary is between 75000 - 85000 £ per year.
This role exists to make a complex B2B product easy to understand. My client is a unified customer platform, a tool that brings customer data, workflows, and insights into one place so teams can better understand, manage, and grow their customer relationship.
What you'll do:
- Turn roadmap and features into clear product narratives
- Make launches land with context, not just release notes
- Own product content on the website
- Build and maintain a library of product demo videos
- Define how the product should be demoed by audience and use case
- Align Product, Sales, Marketing, and Customer teams
- Build repeatable systems for launches, demos, and storytelling
What we're looking for:
- Strong product marketing experience in B2B SaaS (targeting SME to Large Enterprise)
- At least 4 years' experience of product marketing specifically
- Proven ability to make complex products make sense
- Great instincts for positioning and narrative
- Comfortable demoing products and explaining workflows
- Happy to record demos and walkthroughs yourself
- Builder mindset – you like ownership and blank canvases
Why this role:
- First Product Marketing hire
- Real influence over how the product is understood
- In-house creative team, no agencies
- High trust, high ownership environment
- Clear path to grow the function and build a team
If you care about clarity, good product storytelling, and shipping real work – this one's worth a look.
Product Marketing Lead employer: Salt Digital Recruitment
As a Product Marketing Lead at our unified customer platform in London, you'll thrive in a high-trust, high-ownership environment that values clarity and impactful storytelling. With a clear path for growth and the opportunity to shape the product narrative from the ground up, you will be part of an in-house creative team dedicated to making complex B2B solutions accessible and engaging. Join us to influence how we connect with our customers and drive meaningful change in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt Digital Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt Digital Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt Digital Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt Digital Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt Digital Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt Digital Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt Digital Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt Digital Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt Digital Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
