At a Glance
- Tasks: Lead marketing strategies for exclusive collection launches and optimise paid channels.
- Company: Dynamic arts industry company in London with a hybrid work model.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborate with creatives and external partners in a fast-paced environment.
- Why this job: Be the driving force behind innovative marketing campaigns and brand development.
- Qualifications: Experience in start-ups, performance marketing, and strong analytical skills.
The predicted salary is between 65000 - 65000 £ per year.
As the new Marketing Lead you will take broad ownership of marketing to grow the business. This is an opportunity to be both hands-on and an executor across paid, CRM, content, social and brand - you will be making the shots and implementing the marketing.
Key responsibilities:
- Own and deliver end-to-end marketing for exclusive collection launches, from campaign planning through to execution
- Lead paid acquisition across paid channels (Instagram being a top priority), optimising performance
- Take ownership of CRM, life cycle marketing and retention strategies, driving repeat engagement and customer value
- Build strong content, editorial, SEO and social strategy, building a recognisable brand voice - you will be acting as the brand guardian for this part of the business
- Provide clear performance insights through analytics and research - find what works and what doesn't
Key Skills we are looking for:
- Strong experience within a start-up environment - comfortable working somewhere where experimental/running things from scratch
- Strong commercial mindset, with experience driving growth and performance metrics
- Hands-on experience with paid media platforms and CRM tools
- Excellent stakeholder management skills, with the ability to collaborate with creatives and external partners
- Analytical and data-driven approach with strong problem-solving skills
- A proactive, entrepreneurial mindset with the confidence to take ownership
If you have previously specialised within a performance marketing role and moved generalist - this is the role for you!
Marketing Lead employer: Salt Digital Recruitment
As a Marketing Lead in the vibrant arts industry based in London, you will thrive in a dynamic and creative environment that champions innovation and collaboration. The company offers a hybrid work model, competitive salary, and ample opportunities for professional growth, allowing you to take ownership of impactful marketing strategies while being part of a passionate team dedicated to making a difference in the arts sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt Digital Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt Digital Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt Digital Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt Digital Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt Digital Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt Digital Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt Digital Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt Digital Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt Digital Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
