At a Glance
- Tasks: Lead product launches and create compelling market stories to drive sales.
- Company: Fast-growing financial software business with a focus on innovation.
- Benefits: Competitive salary, bonus, hybrid work, and opportunities for professional growth.
- Other info: Join a lean team leveraging AI for smarter, more efficient work.
- Why this job: Be the bridge between product, marketing, and sales in a dynamic environment.
- Qualifications: 5+ years in Product Marketing or related B2B SaaS roles, strong communication skills.
The predicted salary is between 60000 - 70000 £ per year.
My client is a fast‑growing financial software business targeting public and private sector customers (SME to large enterprise). They win the hearts of finance decision‑makers with seamless solutions. This is an exciting new and pivotal role. You will lead launch, GTM, and proposition activities, working collaboratively with revenue operations and commercial functions, focusing on upsell and cross‑selling opportunities. You will be the commercial bridge between product, marketing and sales – turning product capabilities into compelling market storytelling, positioning, and sales enablement that wins further business. In addition, you will shape how our products are understood by the market, support go‑to‑market launches, and equip commercial teams with the tools and messaging they need to succeed. You will be part of a lean team where AI plays a critical role in working more efficiently, accelerating research, sharpening messaging, improving output, and finding smarter ways of working.
Responsibilities
- Develop and maintain messaging and positioning across ICPs, verticals and use cases
- Translate complex treasury and payments capabilities into clear, compelling value propositions
- Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
- Support sales teams with training on positioning, messaging and go‑to‑market plays
- Own competitive intelligence and market positioning frameworks
- Lead go‑to‑market execution and product launch activity in partnership with wider marketing teams
- Monitor market trends, customer needs and competitive movements to inform commercial strategy
Skills, Knowledge & Expertise
- 5+ years’ experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure is a bonus)
- Proven experience developing messaging and positioning strategies end‑to‑end
- Strong sales enablement experience, creating assets that drive commercial impact
- Experience working in a sales‑led, enterprise B2B environment with longer sales cycles
- Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
- Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
- Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment
GTM Product Marketing Manager in Manchester employer: Salt Digital Recruitment
Join a dynamic and innovative financial software company in Manchester, where your role as a GTM Product Marketing Manager will be pivotal in shaping market narratives and driving commercial success. With a strong emphasis on collaboration, employee growth, and the integration of AI tools, this fast-growing firm offers a supportive work culture that values creativity and strategic thinking. Enjoy competitive compensation, a hybrid working model, and the opportunity to make a significant impact in a thriving sector.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Product Marketing Manager in Manchester
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Salt Digital Recruitment. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace GTM Product Marketing Manager in Manchester
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Salt Digital Recruitment.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Salt Digital Recruitment's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Salt Digital Recruitment
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Salt Digital Recruitment.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Salt Digital Recruitment will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Salt Digital Recruitment employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
