At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, bonus potential, hybrid work model, and growth opportunities.
- Other info: Exciting role with exposure to AI-powered marketing solutions.
- Why this job: Join a performance-led team and make a real impact in a dynamic environment.
- Qualifications: Experience with GA4, GTM, and strong analytical skills required.
The predicted salary is between 80000 - 85000 £ per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.
You’ll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and Server Side, into attribution, experimentation and the reporting layer the business actually uses. You’ll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You’ll work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, Server Side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and Server Side
- Leading attribution and multi-touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements:
- Hands‑on with GA4, GTM and Server Side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands on experience with multi-touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have:
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- MMM
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager in London employer: Salt Digital Recruitment
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. With a focus on performance and growth, our Tagging & Optimisation Manager will benefit from a competitive salary package, hybrid working arrangements, and opportunities for professional development within a collaborative team of digital-first experts. Join us in London to be part of a forward-thinking organisation that values creativity and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those working in marketing tech. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise with GA4, GTM, and tagging. This will give you something tangible to discuss during interviews and set you apart from the crowd.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of attribution models and conversion optimisation. Be ready to share specific examples of how you've used data to drive results in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Tagging & Optimisation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your hands-on experience with GA4, GTM, and any relevant MarTech tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background in digital analytics and optimisation makes you the perfect fit for us. Keep it engaging and personal!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive optimisation and conversion improvements. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and Server Side tagging. Brush up on your knowledge of conversion APIs and data layer design. Being able to discuss these tools confidently will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with multi-touch attribution and how you've used data to drive optimisation. Bring examples of past projects where your insights led to measurable improvements. This will demonstrate your ability to unlock analytics for various teams.
✨Be Ready to Talk AI and Automation
Since the role involves scoping AI-powered marketing solutions, be prepared to share any relevant experience you have with AI, ML, or automation in a marketing context. Even if it’s just a basic understanding, showing enthusiasm for these technologies can set you apart.
✨Demonstrate a Bias for Action
This role is all about shipping results, not just creating plans. Be ready to discuss how you’ve taken initiative in previous roles to implement changes based on your findings. Highlighting your proactive approach will resonate well with the performance-led culture.
