At a Glance
- Tasks: Drive strategic marketing programmes for a key public-sector client in a dynamic environment.
- Company: Leading global SaaS business with a focus on innovation and growth.
- Benefits: Competitive daily rate, hybrid working, and opportunity to shape impactful marketing strategies.
- Other info: Collaborative culture with opportunities for professional development and growth.
- Why this job: Make a real difference in the public sector while enhancing your marketing expertise.
- Qualifications: 5+ years of B2B marketing experience, ideally in technology or public sector.
The predicted salary is between 36000 - 45000 £ per year.
SALT is working with a leading global SaaS business that is seeking an experienced Senior Marketing Manager to drive strategic marketing programmes supporting a key public‑sector client segment. Hybrid working in London; up to £450 per day, inside IR35 for an 8+ month contract.
The role requires a blend of field, digital, and traditional marketing expertise to help shape and deliver impactful go-to‑market strategies that generate pipeline and drive growth.
Key Responsibilities- Develop and execute integrated marketing plans tailored to the UK public sector.
- Translate business and sales priorities into actionable marketing programmes.
- Lead account‑based marketing (ABM) and executive engagement strategies.
- Manage local campaigns and events, collaborating with internal stakeholders and agencies.
- Measure and report on campaign performance and impact on revenue.
- Partner closely with sales to align marketing activity with business goals.
- Manage external agencies and vendors to deliver high‑quality execution.
- 5+ years of B2B marketing experience within the technology or enterprise sector, ideally supporting public sector or similar markets.
- Proven experience building and delivering pipeline‑driving marketing programmes across multiple channels (digital, field, events, etc.).
- Strong stakeholder management skills and the ability to influence in a matrixed organisation.
- Hands‑on experience with ABM, customer engagement campaigns, and event management.
- Excellent analytical, communication, and project management abilities.
- Comfortable working in a fast‑moving environment and dealing with ambiguity.
Rates depend on experience and client requirements.
Senior Marketing Manager (Public Sector) – Contract in London employer: Salt Digital Recruitment
SALT is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, the company provides opportunities for professional development and the chance to work on impactful marketing strategies within the public sector. The hybrid working model in London allows for flexibility while being part of a leading global SaaS business, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Public Sector) – Contract in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the public sector and let them know you're on the hunt for a Senior Marketing Manager role. A personal recommendation can go a long way in landing that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns, especially those that drove growth in the public sector. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the public sector and current trends in B2B marketing. Be ready to discuss how your experience aligns with their needs and how you can help shape impactful go-to-market strategies.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Senior Marketing Manager (Public Sector) – Contract in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in B2B marketing, especially within the public sector, and showcase any relevant campaigns you've led.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific projects that demonstrate your skills in ABM and stakeholder management.
Showcase Your Achievements:Don't just list your responsibilities; show us what you've achieved! Use metrics to illustrate how your marketing strategies have driven growth and generated pipeline in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Audience
Before the interview, research the public sector client segment that the company focuses on. Understand their challenges and how your marketing strategies can address them. This will show that you’re not just familiar with marketing but also with the specific needs of the sector.
✨Showcase Your Experience
Prepare to discuss your past B2B marketing experiences, especially those related to the technology or enterprise sectors. Have specific examples ready that demonstrate how you've successfully executed integrated marketing plans and driven pipeline growth.
✨Highlight Collaboration Skills
Since the role involves working closely with sales and managing external agencies, be ready to share examples of how you've effectively collaborated in a matrixed organisation. Emphasise your stakeholder management skills and how you’ve influenced outcomes in previous roles.
✨Be Data-Driven
Prepare to discuss how you measure and report on campaign performance. Bring examples of metrics you've used to evaluate success and how those insights have informed future marketing strategies. This will demonstrate your analytical abilities and commitment to driving results.
