At a Glance
- Tasks: Create and execute marketing strategies for international trade events.
- Company: Dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Exciting environment with hands-on experience in diverse marketing activities.
- Why this job: Join a creative team and make an impact in the marketing world.
- Qualifications: 1-2 years in B2B marketing and strong copywriting skills required.
The predicted salary is between 30000 - 40000 £ per year.
Develop effective marketing strategies and campaign plans for international trade exhibitions and conferences. Use traditional and innovative marketing techniques to attract visitors, delegates, exhibitors, sponsors, and press.
Responsibilities
- Contribute to all aspects of marketing activities and communicate clear promotional messages.
- Create and issue promotional electronic newsletters and effective email campaigns.
- Maintain and update event websites, apply SEO knowledge, and recommend ways to enhance the user journey.
- Manage PPC campaigns, review results, and provide recommendations.
- Utilize and manage digital tools (e.g., app, survey tool) to enhance campaigns.
- Manage the exhibitor promotional campaign and contribute to strategy.
- Lead copywriting, design and production of delegate marketing materials and emails.
- Become an expert in Salesforce, identify marketing opportunities and utilize data.
- Marketing administration including proofreading, delivering advertising copy, responding to enquiries, and monitoring competitor activity.
- Negotiate barter details with media partners and associations.
- Liaise with external suppliers (PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
- Support implementation of research projects to review customer satisfaction and identify portfolio developments.
- Provide onsite support to ensure the smooth running of marketing-related activities (e.g., registration, press office, research, placement of branding and materials, sales stand).
Qualifications
- 1–2 years of experience in B2B marketing.
- Strong copywriting skills.
- Proficiency in HTML.
- Experience using databases and creating targeted direct marketing campaigns.
Rates depend on experience and client requirements.
Senior Marketing Executive in London employer: Salt Digital Recruitment
As a Senior Marketing Executive at our company, you will thrive in a dynamic and innovative work culture that values creativity and collaboration. We offer competitive benefits, opportunities for professional growth, and the chance to work on exciting international projects in a vibrant location. Join us to make a meaningful impact in the marketing landscape while enjoying a supportive environment that fosters your development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and conferences to meet potential employers and make connections. Don’t be shy – introduce yourself and chat about your passion for marketing!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, copywriting, and any digital tools you've mastered. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience in B2B marketing and how you can contribute to our team’s success.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Show Off Your Marketing Skills:When you're crafting your application, make sure to highlight your experience in B2B marketing. We want to see how you've developed effective strategies and campaigns in the past, especially for events like trade exhibitions and conferences.
Be Creative with Your Copy:Since strong copywriting skills are a must for this role, don’t hold back! Use your application to showcase your writing flair. Whether it’s your cover letter or CV, let your personality shine through while keeping it professional.
Demonstrate Your Digital Savvy:We’re keen on candidates who know their way around digital tools. Mention any experience you have with SEO, PPC campaigns, or email marketing. If you’ve used Salesforce or similar platforms, give us the lowdown on how you leveraged them for success.
Tailor Your Application:Make sure your application is tailored to the job description. Highlight relevant experiences and skills that align with what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Marketing Strategies
Make sure you brush up on effective marketing strategies, especially those related to international trade exhibitions and conferences. Be ready to discuss how you've used both traditional and innovative techniques in your past roles to attract various stakeholders.
✨Showcase Your Copywriting Skills
Since strong copywriting is a key requirement, prepare examples of your best work. Bring along samples of promotional materials or emails you've crafted, and be ready to explain your thought process behind them.
✨Familiarise Yourself with Digital Tools
Get comfortable with the digital tools mentioned in the job description, like Salesforce and PPC campaigns. If you have experience with similar platforms, be prepared to share specific results and how you utilised data to enhance your marketing efforts.
✨Prepare for Practical Scenarios
Think about potential scenarios you might face in the role, such as managing an exhibitor promotional campaign or liaising with external suppliers. Practise articulating how you would handle these situations, showcasing your problem-solving skills and ability to work under pressure.
