At a Glance
- Tasks: Lead marketing strategies for exclusive collection launches and optimise paid channels.
- Company: Dynamic arts industry company based in London with a hybrid work model.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with creatives and external partners in a fast-paced, entrepreneurial setting.
- Why this job: Be the driving force behind innovative marketing campaigns and build a recognisable brand voice.
- Qualifications: Experience in start-ups, performance marketing, and strong analytical skills.
The predicted salary is between 65000 - 65000 £ per year.
As the new Marketing Lead you will take broad ownership of marketing to grow the business. This is an opportunity to be both hands-on and an executor across paid, CRM, content, social and brand - you will be making the shots and implementing the marketing.
Key responsibilities:
- Own and deliver end-to-end marketing for exclusive collection launches, from campaign planning through to execution
- Lead paid acquisition across paid channels (Instagram being a top priority), optimising performance
- Take ownership of CRM, life cycle marketing and retention strategies, driving repeat engagement and customer value
- Build strong content, editorial, SEO and social strategy, building a recognisable brand voice - you will be acting as the brand guardian for this part of the business
- Provide clear performance insights through analytics and research - find what works and what doesn't
Key Skills we are looking for:
- Strong experience within a start-up environment - comfortable working somewhere where experimental/running things from scratch
- Strong commercial mindset, with experience driving growth and performance metrics
- Hands-on experience with paid media platforms and CRM tools
- Excellent stakeholder management skills, with the ability to collaborate with creatives and external partners
- Analytical and data-driven approach with strong problem-solving skills
- A proactive, entrepreneurial mindset with the confidence to take ownership
If you have previously specialised within a performance marketing role and moved generalist - this is the role for you!
Marketing Lead in London employer: Salt Digital Recruitment
As a Marketing Lead in the vibrant arts industry based in London, you will thrive in a dynamic and creative environment that champions innovation and collaboration. The company offers a hybrid work model, fostering a flexible work-life balance while providing ample opportunities for professional growth and development. With a strong focus on performance and creativity, you'll be empowered to make impactful decisions and drive meaningful marketing strategies that resonate with audiences.
