At a Glance
- Tasks: Lead CRM strategies across multiple channels and optimise campaigns for maximum impact.
- Company: Dynamic company at the forefront of data-driven marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and team development.
- Why this job: Make a real difference in customer engagement and retention strategies.
- Qualifications: 5+ years in CRM marketing with strong data and project management skills.
The predicted salary is between 50000 - 60000 £ per year.
Role Overview
You'll lead the planning, development and execution of CRM activity across Email, SMS, DM, Web Push and other integrated channels. Acting as the bridge between Marketing, Online and Data teams, you'll translate broader consumer strategies into actionable CRM programmes, ensuring best‐in‐class execution and performance. The role includes ownership of reporting, optimisation and stakeholder communication, along with line management responsibility for one team member.
Key Responsibilities
- CRM Strategy (30%)
- Translate consumer and business objectives into CRM channel strategies, including campaign goals, segmentation and messaging.
- Champion CRM thinking across Marketing, Online and Sales to ensure it sits at the heart of decision‐making.
- Lead the CRM and ESP roadmap, managing end‐to‐end delivery through the CRM team.
- Audience & Campaign Strategy (35%)
- Design and build omni‐channel BAU and trigger campaigns using lifecycle, behavioural and transactional signals.
- Define targeting strategies that improve acquisition, retention, frequency and loyalty performance.
- Continuously refine campaigns using test‐and‐learn, performance data and audience insight.
- Content Build (15%)
- Translate briefs into email templates, ensuring alignment with brand guidelines.
- Oversee copy and creative integration to ensure consistency across channels.
- Reporting & Optimisation (20%)
- Set campaign KPIs, deliver reporting and optimise activity to improve conversion and engagement.
- Work closely with analytics teams to understand cross‐channel performance and business impact.
- Review automated journeys regularly to identify scalability and efficiency opportunities.
- Leadership & Collaboration
- Build effective relationships across Brand, Digital, Data and Global teams.
- Line‐manage one direct report responsible for CRM delivery for additional brand categories.
- Contribute to team capability development and continuous improvement.
Experience & Skills
- Essential
- 5+ years in CRM/data‐driven marketing, with expertise across the full lifecycle (acquire, retain, grow).
- Proven track record delivering multi‐channel CRM strategies in a fast‐paced digital environment.
- Strong user knowledge of CRM/ESP platforms (e.g., Braze, Adobe, IBM).
- Skilled in segmentation, personalisation, audience strategy and omni‐channel journey design.
- Excellent data literacy – understanding of data models, data dictionaries and system architecture.
- Strong project management, prioritisation and stakeholder management skills.
- Experience building and optimising automated journeys and trigger campaigns.
- Confident managing KPIs, CRM metrics and performance analysis.
- Desirable
- Experience in retail/luxury marketing.
- Understanding of HTML for email production.
- Experience with large‐scale ESPs and loyalty programmes.
CRM Strategy & Retention Consultant in London employer: Salt Digital Recruitment
As a leading employer in the retail sector, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our team members enjoy a range of benefits, including competitive salaries, flexible working arrangements, and opportunities for professional advancement, all while working in a vibrant location that encourages creativity and collaboration. Join us to make a meaningful impact through innovative CRM strategies and be part of a forward-thinking organisation that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Strategy & Retention Consultant in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that CRM role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of your past successes in CRM strategies and how you’ve driven results. We want to see your passion and expertise shine through!
✨Tailor Your Approach
Every company is different, so make sure you tailor your conversations to fit their needs. Research their current CRM efforts and come prepared with ideas on how you can help them improve. This shows you’re proactive and genuinely interested!
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us not only makes it easier but also gives you a better chance of being noticed by our hiring team. Let’s get you that dream job!
We think you need these skills to ace CRM Strategy & Retention Consultant in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Strategy & Retention Consultant. Highlight your experience in multi-channel CRM strategies and any relevant tools you've used, like Braze or Adobe. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your past experiences have prepared you for this role. Don’t forget to mention how you can contribute to our team at StudySmarter.
Showcase Your Data Skills:Since data literacy is key for this position, make sure to include specific examples of how you've used data to drive CRM strategies. We love seeing numbers and results, so don’t hold back on sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Braze or Adobe. Brush up on your knowledge of segmentation, personalisation, and omni-channel strategies, as these will likely come up during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel CRM strategies you've implemented in the past. Be ready to discuss the goals, execution, and results, especially how you improved acquisition and retention rates.
✨Understand the Business Objectives
Familiarise yourself with the company’s consumer and business objectives. Think about how you can translate these into actionable CRM programmes and be prepared to share your ideas on how to champion CRM thinking across different teams.
✨Be Data Savvy
Brush up on your data literacy skills. Be ready to discuss how you’ve used performance data to optimise campaigns and improve engagement. Understanding data models and system architecture will give you an edge in the conversation.
