At a Glance
- Tasks: Lead email and SMS marketing campaigns to boost customer engagement and repeat purchases.
- Company: Fast-growing D2C e-commerce brand with a dynamic growth team.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Work in London 3 days a week with a focus on creativity and collaboration.
- Why this job: Take ownership of impactful lifecycle marketing in an ambitious e-commerce setting.
- Qualifications: 4+ years in CRM or lifecycle marketing, preferably in e-commerce.
The predicted salary is between 60000 - 65000 £ per year.
A fast-growing D2C e-commerce brand is looking for a CRM & Lifecycle Manager to join their growth team. This is a hands-on role, focused on email and SMS marketing, driving repeat purchases, and supporting key trading moments.
Location: London (3 days per week). Salary: Up to £65,000.
You’ll work closely with the growth, creative, and merchandising teams to execute campaigns, optimise automated flows, and ensure lifecycle marketing drives measurable impact.
Responsibilities- Own the planning, execution, and optimisation of all email and SMS campaigns.
- Build and refine lifecycle journeys and automated flows to increase repeat purchase and engagement.
- Identify key customer segments and deliver targeted campaigns.
- Run testing and reporting to track performance and inform future campaigns.
- Maintain CRM data quality, segmentation, and audience capture.
- 4+ years’ experience in CRM or lifecycle marketing within e-commerce or D2C.
- Hands-on experience with CRM platforms (e.g., Klaviyo, Ometria, or similar).
- Strong attention to detail and ability to work to campaign deadlines.
- Data-driven mindset with ability to analyse and act on campaign performance.
- Collaborative approach to working with growth, creative, and merchandising teams.
This is a fantastic opportunity for a CRM professional looking to take full ownership of lifecycle marketing at a fast-growing, ambitious e-commerce business.
CRM & lifecycle Manager – Klaviyo – £60,000 in London employer: Salt Digital Recruitment
Join a dynamic and fast-growing D2C e-commerce brand in London, where you will have the opportunity to take full ownership of lifecycle marketing. With a collaborative work culture that values creativity and innovation, you'll benefit from a supportive environment that encourages professional growth and development. Enjoy competitive salary packages and the chance to make a measurable impact on the business while working alongside passionate teams dedicated to driving success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & lifecycle Manager – Klaviyo – £60,000 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or e-commerce. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. Use data to highlight your impact on repeat purchases and engagement – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Klaviyo and other CRM platforms. Be ready to discuss how you’ve optimised campaigns and improved customer journeys in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM & lifecycle Manager – Klaviyo – £60,000 in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM & Lifecycle Manager. Highlight your experience with email and SMS marketing, and don’t forget to mention any hands-on work with platforms like Klaviyo!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for e-commerce and how your skills can drive repeat purchases. Be sure to mention specific campaigns you've worked on that had measurable impact.
Show Off Your Data Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've analysed campaign performance in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Klaviyo and any other CRM platforms mentioned in the job description. Be ready to discuss your hands-on experience with these tools, including specific campaigns you've executed and the results achieved.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform your marketing strategies. Discuss how you’ve tracked performance metrics and adjusted campaigns based on insights. This will demonstrate your analytical skills and ability to drive measurable impact.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to share examples of successful collaborations. Talk about how you’ve worked with creative and merchandising teams to execute campaigns and optimise flows.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like optimising a failing campaign or segmenting an audience. Think through your past experiences and be ready to articulate your thought process and decision-making.
