At a Glance
- Tasks: Lead sales for heritage and cultural attractions, opening doors to exciting opportunities.
- Company: Fast-growing commercial platform provider with a focus on attractions and entertainment.
- Benefits: Competitive salary, bonus potential, and hybrid working model.
- Other info: Opportunity to work closely with the CEO and founders on major accounts.
- Why this job: Join a dynamic team and make an impact in the cultural sector while expanding into the US market.
- Qualifications: Proven network in the attractions sector and experience in complex B2B sales.
The predicted salary is between 80000 - 80000 £ per year.
- Business Development Director, Heritage & Cultural Attractions
- London (hybrid) · £80,000 base + Bonus
I’m working with a fast‑growing commercial platform provider serving attractions, entertainment and passenger transport – think ticketing, memberships, donations and ancillary revenue rolled into one system.
Backed by two family offices, they’ve grown revenue around 40% year‑on‑year since 2023 and are now hiring their first dedicated sales lead for heritage and cultural attractions, with a mandate to open up the US market too.
This role is a door opener where you will bring in the CEO from meeting 2 and work as a team to through the process.
The role in brief
This is named‑account, consultative sales into museums, large multi‑activity attractions and multi‑site cultural portfolios – long cycles (6-18 months), formal procurement, and buying committees across commercial, membership, IT and finance.
There’s no SDR layer: you’ll be spotting signals, writing your own outreach, running the meetings and closing the deals yourself, backed by a pre‑sales engineer, a bid manager and founders who get involved on the biggest accounts.
You’ll also get real signal support – a bespoke tool flags tenders, leadership changes and capital projects across your target accounts, and marketing runs programmes to warm the ground before you make contact.
- What they are looking for
- Essential – you already know this sector and its people.
You can name, today, twenty organisations on a list of UK attractions where you could get a meeting through someone you already know.
- Essential – deals you created. Opportunities won where no RFP existed at first contact.
- Essential – complex B2B platform sales. Long cycles, multi‑stakeholder committees, six‑figure deals.
- Valuable – replacement selling. You have displaced entrenched legacy systems and know the status quo is the real competitor.
- Valuable – procurement fluency. Public‑sector, charity or council tendering experience is a genuine asset.
- Rates depend on experience and client requirements
A brilliant enterprise seller with no attractions network would spend a year building what they are hiring you to already have.
They would rather have the network and teach the platform.
Business Development Director- Heritage & Cultural Attractions in London employer: Salt Digital Recruitment
Join a dynamic LegalTech company in London that values innovation and growth, offering a collaborative work culture where your leadership can truly make an impact. With a strong focus on employee development and a commitment to reshaping the revenue landscape, you'll have the autonomy to drive significant change while enjoying competitive compensation and uncapped earnings potential. This is an exciting opportunity to be part of a forward-thinking organisation that prioritises both professional growth and a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director- Heritage & Cultural Attractions in London
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We think you need these skills to ace Business Development Director- Heritage & Cultural Attractions in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Salt Digital Recruitment, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Salt Digital Recruitment
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Salt Digital Recruitment’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
