At a Glance
- Tasks: Lead the UK SEO strategy to drive customer acquisition and optimise for AI search behaviours.
- Company: Global FTSE250 FinTech with a focus on innovation and growth.
- Benefits: Competitive salary, autonomy in your role, and the chance to shape SEO strategies.
- Other info: Diverse workplace welcoming applicants from all backgrounds.
- Why this job: Join a high-growth FinTech and make a real impact on organic search potential.
- Qualifications: 5+ years of SEO experience, including leadership in competitive sectors.
The predicted salary is between 110000 - 110000 £ per year.
We're a global FTSE250 FinTech helping hundreds of thousands of clients trade and invest through award-winning digital platforms. We're ambitious, fast‑moving, and focused on scaling our customer base across multiple international markets.
The role involves leading our UK organic search strategy – driving scalable customer acquisition through SEO and ASO. Reporting to the Director of Performance & Lifecycle Marketing, this is a key leadership role within the UK marketing team. You'll position organic search as a core growth engine, connecting technical excellence and content strategy to measurable commercial outcomes: traffic, applications, and first trades. As we pivot from derivatives toward investing and crypto, you'll redefine our organic search approach for high‑intent growth segments – while adapting to the rise of AI‑driven search platforms (Google SGE, ChatGPT, Perplexity).
What you’ll do:
- Lead the UK SEO & ASO strategy, focusing on high‑impact acquisition keywords
- Realign SEO towards investing and crypto growth opportunities
- Optimise for emerging AI search behaviours and answer engines
- Partner with central technical teams to maintain SEO health
- Set and deliver against KPIs including share of search, organic traffic, and conversion
- Manage one direct report and SEO agencies for performance delivery
- Collaborate across Paid Media, CRM, and Brand to integrate SEO into wider marketing plans
What you’ll bring:
- 5+ years’ SEO experience, including 2+ years in a leadership or growth‑focused role
- Proven success driving organic growth in competitive sectors (FinTech, trading, or eCommerce)
- Strong technical and content SEO expertise; ASO experience a plus
- Commercial, data‑driven mindset with a hands‑on approach
- Confident communicator able to translate SEO impact into business results
Why join us?
Be part of a high‑growth, globally recognised FinTech where organic search has huge untapped potential. You'll have autonomy, visibility, and the opportunity to shape SEO as a key driver of sustainable growth. We celebrate diversity and welcome applicants from all backgrounds.
To apply for this role, please email ccurlewis@welovesalt.com.
Head of SEO, Fintech, London, c. £110K employer: Salt Digital Recruitment
Join a dynamic and ambitious global FinTech leader in London, where you'll have the opportunity to shape the future of our SEO strategy and drive significant growth in a fast-paced environment. We offer a collaborative work culture that values innovation and diversity, alongside competitive compensation and benefits, ensuring you have the resources and support for professional development and career advancement. With a focus on high-impact projects and the latest technologies, this role provides a unique chance to make a meaningful impact in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO, Fintech, London, c. £110K
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your SEO strategies can drive growth in their specific market. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You need to clearly articulate your vision for their SEO strategy. We suggest rehearsing with a friend or in front of a mirror to boost your confidence and refine your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of SEO, Fintech, London, c. £110K
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of SEO. Highlight your experience in driving organic growth, especially in FinTech or similar sectors. We want to see how your skills align with our ambitious goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for SEO and how you plan to tackle the challenges we face in the evolving landscape of digital marketing. Let us know why you're the perfect fit for our team.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use metrics to demonstrate your success in previous roles, like increased traffic or improved conversion rates. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends, especially in FinTech. Be ready to discuss your experience with high-impact acquisition keywords and how you've driven organic growth in competitive sectors. This role is all about connecting technical excellence with content strategy, so be prepared to showcase your expertise.
✨Showcase Your Leadership Skills
As a Head of SEO, you'll be leading a team and collaborating with various departments. Think of examples where you've successfully managed teams or projects. Highlight your ability to translate SEO impact into business results, as this will resonate well with the interviewers.
✨Prepare for AI-Driven Search Discussions
With the rise of AI-driven search platforms, it's crucial to demonstrate your understanding of how these changes affect SEO strategies. Be ready to discuss how you would optimise for emerging AI search behaviours and answer engines, showing that you're forward-thinking and adaptable.
✨Align with Company Goals
Research the company's mission and values, especially their focus on scaling customer acquisition. Prepare to discuss how your vision for SEO aligns with their goals, particularly in pivoting towards investing and crypto. This shows that you're not just interested in the role, but also in contributing to the company's overall success.
