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For Companies At a Glance
- Tasks: Lead marketing strategies for professional training programmes and drive sales through innovative campaigns.
- Company: Join a leading UK membership organisation focused on industry-wide learning and development.
- Benefits: Enjoy a competitive salary, flexible working, and fantastic company perks.
- Why this job: Be part of a dynamic team shaping the future of professional education with impactful marketing.
- Qualifications: Degree in Marketing or related field preferred; experience in commercialising training solutions is a plus.
- Other info: Opportunity to work in London with occasional travel to Liverpool Street Office.
The predicted salary is between 56000 - 84000 £ per year.
Location: London (2 days in Liverpool Street Office)
Salary: £80-100K based on experience + fantastic benefits
Role:
I am partnering with a leading UK membership organisation to find a strategic and commercially minded Head of Product Marketing. This individual will drive the professional training and development by launching and scaling educational products that directly support industry-wide learning, leadership and regulatory understanding. You will be commercially focused on driving revenue and sales through various marketing strategies.
Responsibilities:
- Lead the go-to-market commercial strategy for new and existing professional training and education courses. Key responsibilities include creating compelling marketing messages, leveraging digital platforms to drive sales and engagement, and identifying target audiences.
- Create and deliver the end-to-end multi-channel marketing campaign strategy, ensuring alignment with commercial targets.
- Manage content updates and upkeep across the website, ensuring consistency with brand tone, messaging, and up-to-date information across all pages.
- Ensure all Salesforce data is maintained and optimised.
- Organise email marketing assets using Marketing Cloud.
- Assist in producing polished digital content, including video, live streams, photography, and written copy for web, social, email, and paid media.
- Safeguard the visual identity and brand standards across all digital outputs, upholding a cohesive and professional brand presence.
Requirements:
- Degree in Marketing, Business, or a related discipline is preferred, though equivalent experience will be considered.
- Experience in commercialising training solutions is highly advantageous.
- Familiarity with creative tools such as Adobe InDesign, Photoshop, Canva, or similar platforms.
- Comfortable using digital marketing platforms, such as content management systems (CMS), customer relationship management tools (CRM), and email marketing software.
- Solid understanding of email marketing best practices, audience segmentation, and campaign performance analysis.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud or equivalent).
- Well-versed in social media trends, tools, and tactics, with the ability to tailor content by channel.
- Commercially minded and able to take ownership of campaigns and manage the full process from concept through to delivery.
Contact Detail:
Salt Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing - Commercial Training Programmes
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the education sector. Understanding what drives engagement and sales in professional training can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the industry by attending relevant events or webinars. Building connections can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Showcase your experience with digital marketing tools and platforms during your conversations. Being able to discuss specific campaigns you've managed or tools you've used will demonstrate your hands-on expertise and readiness for the role.
✨Tip Number 4
Prepare to discuss how you would approach creating a go-to-market strategy for new educational products. Having a clear vision and examples of past successes can impress the hiring team and show your strategic thinking capabilities.
We think you need these skills to ace Head of Product Marketing - Commercial Training Programmes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and commercial training. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and experience in launching educational products. Mention specific achievements that align with the responsibilities outlined in the job description.
Showcase Digital Marketing Skills: Emphasise your familiarity with digital marketing platforms and tools, especially Salesforce Marketing Cloud. Provide examples of how you've successfully used these tools in past roles.
Highlight Commercial Acumen: Demonstrate your understanding of driving revenue through marketing strategies. Include metrics or results from previous campaigns to illustrate your impact on sales and engagement.
How to prepare for a job interview at Salt Digital Recruitment
✨Understand the Role Thoroughly
Before the interview, make sure you have a solid grasp of the responsibilities and requirements of the Head of Product Marketing position. Familiarise yourself with the company's mission and how this role contributes to their goals, especially in commercial training and educational products.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in launching and scaling educational products. Highlight specific marketing strategies you've implemented that drove revenue and engagement, and be ready to provide examples of successful campaigns you've led.
✨Demonstrate Digital Savvy
Since the role involves leveraging digital platforms, ensure you can speak confidently about your experience with tools like Salesforce Marketing Cloud, CMS, and email marketing software. Discuss any creative tools you’ve used, such as Adobe InDesign or Canva, to create compelling content.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare to discuss how you would approach creating a multi-channel marketing campaign or how you would handle a situation where a campaign did not meet its targets. This will showcase your ability to think on your feet and adapt strategies.
