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For Companies At a Glance
- Tasks: Lead marketing strategies for professional training programmes and drive sales through innovative campaigns.
- Company: Join a leading UK membership organisation focused on industry-wide learning and development.
- Benefits: Enjoy a competitive salary, flexible working options, and fantastic corporate perks.
- Why this job: Be part of a dynamic team shaping the future of professional education with impactful marketing.
- Qualifications: Degree in Marketing or related field preferred; experience in commercialising training solutions is a plus.
- Other info: Opportunity to work in London with occasional days in Liverpool Street Office.
The predicted salary is between 70000 - 90000 £ per year.
Location: London (2 days in Liverpool Street Office)
Salary: £80-100K based on experience + fantastic benefits
Role: I am partnering with a leading UK membership organisation to find a strategic and commercially minded Head of Product Marketing. This individual will drive the professional training and development by launching and scaling educational products that directly support industry-wide learning, leadership and regulatory understanding. You will be commercially focused on driving revenue and sales through various marketing strategies.
Responsibilities:
- Lead the go-to-market commercial strategy for new and existing professional training and education courses.
- Create compelling marketing messages, leveraging digital platforms to drive sales and engagement, and identify target audiences.
- Create and deliver the end-to-end multi-channel marketing campaign strategy, ensuring alignment with commercial targets.
- Manage content updates and upkeep across the website, ensuring consistency with brand tone, messaging, and up-to-date information across all pages.
- Ensure all Salesforce data is maintained and optimised.
- Organise email marketing assets using Marketing Cloud.
- Assist in producing polished digital content, including video, live streams, photography, and written copy for web, social, email, and paid media.
- Safeguard the visual identity and brand standards across all digital outputs, upholding a cohesive and professional brand presence.
Requirements:
- Degree in Marketing, Business, or a related discipline is preferred, though equivalent experience will be considered.
- Experience in commercialising training solutions is highly advantageous.
- Familiarity with creative tools such as Adobe InDesign, Photoshop, Canva, or similar platforms.
- Comfortable using digital marketing platforms, such as content management systems (CMS), customer relationship management tools (CRM), and email marketing software.
- Solid understanding of email marketing best practices, audience segmentation, and campaign performance analysis.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud or equivalent).
- Well-versed in social media trends, tools, and tactics, with the ability to tailor content by channel.
- Commercially minded and able to take ownership of campaigns and manage the full process from concept through to delivery.
Head of Product Marketing – Commercial Training Programmes employer: Salt Digital Recruitment
Contact Detail:
Salt Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing – Commercial Training Programmes
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the education and training sector. Understanding what strategies are currently effective can help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in commercial training programmes. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your hands-on experience with digital marketing tools and platforms. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will highlight your capability to drive revenue and engagement.
✨Tip Number 4
Prepare to discuss how you would approach creating a go-to-market strategy for new educational products. Having a clear plan or examples of past successes can set you apart from other candidates.
We think you need these skills to ace Head of Product Marketing – Commercial Training Programmes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and commercial training. Use specific examples that demonstrate your ability to drive revenue and manage marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and understanding of the education sector. Mention how your skills align with the responsibilities outlined in the job description, particularly in launching and scaling educational products.
Showcase Digital Marketing Skills: Emphasise your familiarity with digital marketing platforms and tools, especially Salesforce Marketing Cloud. Provide examples of successful campaigns you've managed, focusing on audience engagement and performance analysis.
Highlight Creative Experience: If you have experience with creative tools like Adobe InDesign or Canva, make sure to mention it. Discuss any projects where you produced digital content, ensuring to connect this back to the role's requirement for polished outputs across various channels.
How to prepare for a job interview at Salt Digital Recruitment
✨Understand the Role Thoroughly
Before your interview, make sure you have a solid grasp of the Head of Product Marketing role. Familiarise yourself with the responsibilities, especially around launching educational products and driving revenue through marketing strategies. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Commercial Acumen
Since this position is commercially focused, be prepared to discuss specific examples of how you've driven sales and engagement in previous roles. Highlight any successful marketing campaigns you've led and the impact they had on revenue.
✨Demonstrate Digital Proficiency
The role requires familiarity with various digital marketing platforms and tools. Be ready to talk about your experience with content management systems, email marketing software, and marketing automation platforms like Salesforce Marketing Cloud. Mention any creative tools you’ve used, such as Adobe InDesign or Canva.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare to discuss how you would approach creating a multi-channel marketing campaign or how you would handle a situation where a product launch didn't meet expectations. This will showcase your ability to think critically and adapt.
