At a Glance
- Tasks: Lead strategic reviews on performance and marketing analytics for a major business reset.
- Company: Join a forward-thinking company focused on retention and community-led growth.
- Benefits: Competitive daily rate, hybrid working, and impactful engagement.
- Other info: Engage with stakeholders and collaborate across teams in a dynamic environment.
- Why this job: Make a significant impact by enhancing marketing efficiency and customer retention.
- Qualifications: Experience in performance analytics and strong consulting skills required.
The predicted salary is between 40000 - 50000 £ per year.
We're supporting a business going through a major strategic reset - shifting focus from acquisition to retention, efficiency, and community-led growth. We’re looking for a senior, consulting‑style Head of Performance / Marketing Analytics to lead a short, high‑impact engagement (not hands‑on execution).
Details:
- 20‑day engagement, Outside IR35
- Strategic review across paid media, CRM, platforms & lifecycle
- Heavy stakeholder engagement (workshops, interviews, cross‑team collaboration)
- Focus on first‑order churn, retention & marketing efficiency
- Hybrid working in London
- Circa £400–£500 per day, outside IR35
Requirements:
- Previous Head of Performance / Marketing Analytics experience
- Strong consulting background
- Subscription experience + Braze (or similar CRM)
- Comfortable operating in ambiguity and challenging the status quo
- Rates depend on experience and client requirements.
Head of Performance & Marketing Analytics employer: Salt Digital Recruitment
Join a forward-thinking company that values innovation and strategic insight, offering a dynamic work culture where your expertise in performance and marketing analytics will drive impactful change. With a focus on employee growth and collaboration, this role provides the unique opportunity to engage with key stakeholders in a hybrid working environment in London, ensuring a balance of flexibility and community engagement. Enjoy competitive rates and the chance to contribute to a major strategic reset that prioritises retention and efficiency.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance & Marketing Analytics
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can introduce you to someone who does.
✨Tip Number 2
Prepare for those interviews by researching the company’s recent projects and challenges. This will help you tailor your insights during discussions, showing that you’re not just another candidate but someone who understands their needs.
✨Tip Number 3
Don’t shy away from showcasing your consulting experience! Highlight how you've driven strategic changes in previous roles, especially around retention and marketing efficiency. We want to see how you can bring that expertise to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Performance & Marketing Analytics
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Performance & Marketing Analytics role. Highlight your consulting background and any relevant subscription experience to catch our eye!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this strategic engagement. Share specific examples of how you've tackled similar challenges in the past, especially around retention and marketing efficiency.
Showcase Your Stakeholder Engagement Skills:Since this role involves heavy stakeholder engagement, be sure to mention your experience in leading workshops and interviews. We want to see how you can collaborate across teams and drive impactful discussions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Numbers
As a Head of Performance & Marketing Analytics, you’ll need to demonstrate your understanding of key metrics. Brush up on your knowledge of retention rates, churn analysis, and marketing efficiency metrics. Be ready to discuss how you've used data to drive strategic decisions in previous roles.
✨Showcase Your Consulting Skills
This role requires a strong consulting background, so prepare to highlight your experience in stakeholder engagement and cross-team collaboration. Think of examples where you've led workshops or interviews that resulted in actionable insights. This will show your ability to navigate complex environments.
✨Embrace Ambiguity
The job description mentions operating in ambiguity, so be prepared to discuss how you've tackled uncertain situations in the past. Share specific instances where you challenged the status quo and how that led to improved outcomes. This will demonstrate your adaptability and strategic thinking.
✨Familiarise Yourself with CRM Tools
Since experience with CRM tools like Braze is essential, make sure you can speak confidently about your familiarity with such platforms. If you’ve used similar tools, be ready to explain how they helped improve customer retention and engagement in your previous roles.
