At a Glance
- Tasks: Lead paid social strategy across platforms like Meta, TikTok, and Google.
- Company: Fast-growing consumer brand with a dynamic and performance-driven culture.
- Benefits: Competitive salary, benefits, and the chance to shape acquisition strategies.
- Other info: Collaborate closely with creative teams and senior leadership.
- Why this job: Make a real impact in a high-ownership role within a fast-paced environment.
- Qualifications: Strong experience in paid social buying and scaling performance campaigns.
The predicted salary is between 50000 - 70000 £ per year.
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets. Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X; lead channel strategy, budget allocation, optimisation and reporting.
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC.
- Work closely with creative teams to build and iterate high-performing ads.
- Run structured testing across audiences, creative, placements and bidding.
- Manage international campaign activity across multiple markets.
- Deliver clear forecasting, pacing and performance insight to leadership.
About You
- Strong hands-on paid social buying experience, particularly across Meta and TikTok.
- Proven track record scaling performance campaigns profitably.
- Deep understanding of direct response and lead generation.
- Commercially minded and highly data-driven.
- Comfortable working closely with creative and production teams.
- Experience across international markets is highly desirable.
- Exposure to gaming, prize draw or regulated consumer sectors is a plus.
Why Join?
- High-impact role with real ownership.
- Fast-paced, performance-led environment.
- Opportunity to shape acquisition strategy at scale.
- Close collaboration with senior leadership and creative teams.
Head of Paid Social, Lifestyle, London, c. £50-70K + benefits employer: Salt Digital Recruitment
Join a dynamic and fast-growing consumer brand in London, where you will play a pivotal role as the Head of Paid Social. With a focus on high-impact performance marketing, you'll enjoy a collaborative work culture that values creativity and data-driven decision-making, alongside competitive benefits and opportunities for professional growth in an exciting international market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This is your chance to demonstrate your hands-on experience with platforms like Meta and TikTok.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of performance marketing metrics. Be ready to discuss how you've scaled campaigns profitably and what strategies worked best for you.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Head of Paid Social. Highlight your hands-on experience with platforms like Meta and TikTok, and showcase any successful campaigns you've led. We want to see how you can scale lead generation and drive performance!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our needs. Don’t forget to mention your experience in international markets if you have it – we love that!
Showcase Your Data Skills:Since this role is highly data-driven, make sure to include specific metrics from your past campaigns. Talk about your CPA, ROAS, and LTV:CAC achievements. We’re all about numbers, so let’s see what you’ve got!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ad platforms mentioned in the job description, especially Meta and TikTok. Brush up on their latest features and best practices for scaling campaigns, as this will show your hands-on experience and understanding of performance marketing.
✨Prepare Your Success Stories
Think of specific examples where you've successfully scaled lead generation campaigns. Be ready to discuss your strategies, the metrics you achieved (like CPA and ROAS), and how you collaborated with creative teams to optimise ads. This will demonstrate your proven track record.
✨Understand the Market Landscape
Research the company’s position within the consumer brand space and its competitors. Knowing the international markets they operate in will help you tailor your responses and show that you’re commercially minded and data-driven.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's acquisition strategy and how they measure success. This not only shows your interest but also gives you a chance to demonstrate your knowledge of performance marketing and your eagerness to contribute to their goals.
