At a Glance
- Tasks: Lead global ASO strategy for iOS and Android, driving app growth and localisation.
- Company: Join a dynamic Europe-scale tech company with a focus on innovation.
- Benefits: Enjoy flexible remote work, competitive salary, and equity options.
- Other info: Flexible working environment with opportunities for career advancement.
- Why this job: Make a real impact on app growth while collaborating with diverse teams.
- Qualifications: Experience in ASO, keyword optimisation, and a passion for app marketing.
The predicted salary is between 63000 - 77000 £ per year.
Salt Digital Recruitment is partnering with a Europe‑scale tech company to hire an ASO Lead who will own the global ASO strategy across i OS and Android.
You will drive growth across markets and languages, leading keyword and localisation work, and collaborating with SEO, Product, Design and Growth teams to optimize the organic acquisition journey.
The role offers flexible remote options across Europe with a competitive package and equity.
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Global ASO Lead - Drive App Growth & Localization employer: Salt Digital Recruitment
Join a forward-thinking Digital Banking team that values innovation and quality, where your expertise as a Quality Assurance Test Engineer will directly impact the delivery of cutting-edge insurance products. With a collaborative work culture that encourages professional growth and the use of advanced AI tools, you'll thrive in an environment that prioritises excellence and continuous improvement. Located in a vibrant area, this role offers unique opportunities to engage with a diverse range of projects while contributing to the success of a company dedicated to enhancing customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Global ASO Lead - Drive App Growth & Localization
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt Digital Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt Digital Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt Digital Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt Digital Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global ASO Lead - Drive App Growth & Localization
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt Digital Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt Digital Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt Digital Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt Digital Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt Digital Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
