At a Glance
- Tasks: Drive demand and expand into new markets through innovative digital campaigns.
- Company: Dynamic SaaS and B2B tech company focused on growth.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Join a creative team in a fast-paced environment with excellent career prospects.
- Why this job: Make a real impact in a high-growth role with cutting-edge marketing strategies.
- Qualifications: 5+ years in B2B digital marketing with strong collaboration skills.
The predicted salary is between 60000 - 70000 £ per year.
We’re looking for a Strong Digital & Demand Generation Marketing Manager to take their UK growth to the next level. It is imperative that you have worked in SaaS and B2B Technology industries! This is a high-impact role where you’ll combine data-driven marketing, experimentation, and deep customer insight to drive demand and expand into new markets.
What You’ll Be Doing
- Build on strong product-market fit and existing demand foundations
- Partner closely with Sales and Customer Success to align marketing with real customer needs
- Run hypothesis-led growth experiments (test → learn → iterate)
- Lead digital campaigns (especially LinkedIn) from idea to optimisation
- Drive brand awareness and high-quality lead generation
- Use modern tools (including AI workflows) to scale and personalise campaigns
- Apply account-based marketing (ABM) strategies to target key customers
What You’ll Bring
- Solid (at least 5 years) B2B Digital and Demand Gen Experience working and targeting Large Enterprise
- Demonstrable experience around Demand Gen and Growth Tactics from using platforms such as HubSpot to being a strong digital performance wiz
- Strong collaboration skills across teams
- A growth mindset – curious, experimental, and adaptable
- Proven experience running and optimising digital campaigns (LinkedIn preferred)
- Solid analytical skills – turning data into clear action
- Clear, confident communication
- Creativity and attention to detail
- Interest in building relationships within a complex, real-world industry
Rates depend on experience and client requirements.
Digital & Demand Generation Marketing Manager employer: Salt Digital Recruitment
Join a dynamic and innovative team as a Digital & Demand Generation Marketing Manager in London, where you'll thrive in a hybrid work environment that promotes collaboration and flexibility. Our company values creativity and growth, offering ample opportunities for professional development while working with cutting-edge tools and strategies in the SaaS and B2B Technology sectors. With a strong focus on employee well-being and a culture of experimentation, we empower our team to drive impactful marketing initiatives that resonate with real customer needs.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Demand Generation Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the SaaS and B2B tech industries on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital campaigns and demand generation successes. This is your chance to demonstrate your creativity and analytical skills in action, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing and demand generation. Use the STAR method (Situation, Task, Action, Result) to structure your answers, and don’t forget to highlight your experience with tools like HubSpot and LinkedIn campaigns.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Tailor your application to showcase how your experience aligns with our needs, especially in driving brand awareness and lead generation. Let’s grow together!
We think you need these skills to ace Digital & Demand Generation Marketing Manager
Some tips for your application 🫡
Show Your SaaS and B2B Experience:Make sure to highlight your experience in the SaaS and B2B technology sectors. We want to see how you've tackled challenges in these industries, so don’t hold back on those examples!
Be Data-Driven:Since this role is all about data-driven marketing, share specific instances where you've used data to inform your strategies. We love seeing how you’ve turned insights into action!
Highlight Collaboration Skills:This position requires working closely with Sales and Customer Success teams. Let us know how you've successfully collaborated across departments in the past to achieve common goals.
Keep It Clear and Creative:Your application should reflect your clear communication style and creativity. Use engaging language and structure your application well to make it easy for us to see your personality shine through!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your SaaS and B2B Inside Out
Make sure you brush up on your knowledge of the SaaS and B2B technology industries. Be ready to discuss specific examples of how you've driven demand in these sectors, as this role is all about leveraging that experience.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of successful campaigns where you ran hypothesis-led experiments, and be ready to explain the results and what you learned from them.
✨Demonstrate Collaboration Skills
This role requires working closely with Sales and Customer Success teams. Think of instances where you've successfully collaborated across departments to meet customer needs and drive growth, and be prepared to share those stories.
✨Be Ready to Discuss Digital Campaigns
Since you'll be leading digital campaigns, especially on LinkedIn, come equipped with examples of past campaigns you've run. Highlight your optimisation strategies and any tools you used, like HubSpot or AI workflows, to enhance performance.
