At a Glance
- Tasks: Lead CRM strategies across multiple channels and optimise campaigns for maximum impact.
- Company: Dynamic company at the forefront of digital marketing innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a collaborative environment that values creativity and continuous improvement.
- Why this job: Make a real difference in customer engagement and retention while working with a talented team.
- Qualifications: 5+ years in CRM marketing with strong data and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
Role Overview
You’ll lead the planning, development and execution of CRM activity across Email, SMS, DM, Web Push and other integrated channels. Acting as the bridge between Marketing, Online and Data teams, you’ll translate broader consumer strategies into actionable CRM programmes, ensuring best‑in‑class execution and performance. The role includes ownership of reporting, optimisation and stakeholder communication, along with line management responsibility for one team member.
Key Responsibilities
- CRM Strategy (30%)
- Translate consumer and business objectives into CRM channel strategies, including campaign goals, segmentation and messaging.
- Champion CRM thinking across Marketing, Online and Sales to ensure it sits at the heart of decision‑making.
- Lead the CRM and ESP roadmap, managing end‑to‑end delivery through the CRM team.
- Audience & Campaign Strategy (35%)
- Design and build omni‑channel BAU and trigger campaigns using lifecycle, behavioural and transactional signals.
- Define targeting strategies that improve acquisition, retention, frequency and loyalty performance.
- Continuously refine campaigns using test‑and‑learn, performance data and audience insight.
- Content Build (15%)
- Translate briefs into email templates, ensuring alignment with brand guidelines.
- Oversee copy and creative integration to ensure consistency across channels.
- Reporting & Optimisation (20%)
- Set campaign KPIs, deliver reporting and optimise activity to improve conversion and engagement.
- Work closely with analytics teams to understand cross‑channel performance and business impact.
- Review automated journeys regularly to identify scalability and efficiency opportunities.
- Leadership & Collaboration
- Build effective relationships across Brand, Digital, Data and Global teams.
- Line‑manage one direct report responsible for CRM delivery for additional brand categories.
- Contribute to team capability development and continuous improvement.
Experience & Skills
Essential
- 5+ years in CRM/data‑driven marketing, with expertise across the full lifecycle (acquire, retain, grow).
- Proven track record delivering multi‑channel CRM strategies in a fast‑paced digital environment.
- Strong user knowledge of CRM/ESP platforms (e.g., Braze, Adobe, IBM).
- Skilled in segmentation, personalisation, audience strategy and omni‑channel journey design.
- Excellent data literacy – understanding of data models, data dictionaries and system architecture.
- Strong project management, prioritisation and stakeholder management skills.
- Experience building and optimising automated journeys and trigger campaigns.
- Confident managing KPIs, CRM metrics and performance analysis.
Desirable
- Experience in retail/luxury marketing.
- Understanding of HTML for email production.
- Experience with large‑scale ESPs and loyalty programmes.
CRM Strategy & Retention Consultant employer: Salt Digital Recruitment
As a leading player in the retail sector, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our CRM Strategy & Retention Consultant role offers the opportunity to lead innovative campaigns while collaborating with diverse teams, all within a vibrant location that encourages creativity and professional advancement. With competitive benefits and a commitment to excellence, we are dedicated to making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Strategy & Retention Consultant
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings that might not even be advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of your past successes in CRM strategy and retention. Use data to back up your claims – numbers speak volumes!
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research their current CRM strategies and think about how you can add value. This shows you’re genuinely interested and have done your homework.
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us not only streamlines the process but also gives you a better chance of standing out to our hiring team.
We think you need these skills to ace CRM Strategy & Retention Consultant
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Strategy & Retention Consultant. Highlight your experience in multi-channel CRM strategies and any relevant tools you've used, like Braze or Adobe. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise in data-driven marketing.
Showcase Your Data Skills:Since data literacy is key for this role, don’t shy away from showcasing your understanding of data models and performance metrics. We love candidates who can turn numbers into actionable insights, so give us examples of how you've done this in the past!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Braze or Adobe. Brush up on your knowledge of segmentation and personalisation strategies, as these will likely come up during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel CRM campaigns you've led. Be ready to discuss the goals, strategies, and results, especially how you used data to optimise performance and improve engagement.
✨Understand the Business Objectives
Familiarise yourself with the company’s consumer and business objectives. Think about how you can translate these into actionable CRM strategies and be prepared to share your ideas on how to champion CRM thinking across different teams.
✨Demonstrate Leadership Skills
Since this role includes line management, be ready to discuss your leadership style and how you’ve developed team capabilities in the past. Highlight any experience you have in building effective relationships across departments, as collaboration is key.
