At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta and TikTok with creative flair.
- Company: Dynamic D2C brand in London with a passionate team.
- Benefits: Competitive salary, performance bonus, hybrid work, and training budget.
- Other info: Opportunity to mentor juniors and stay ahead of industry trends.
- Why this job: Make an impact by blending data insights with creativity in a fast-paced environment.
- Qualifications: 3-5 years in paid social, strong analytical skills, and campaign scaling experience.
The predicted salary is between 60000 - 60000 £ per year.
We're looking for a Paid Social Media Strategist to lead and optimise campaigns across Meta and TikTok, combining analytical insight with creative flair. This role sits at the intersection of data and content, ensuring paid social campaigns scale efficiently while driving meaningful engagement.
Key Responsibilities
- Own strategy and day‑to‑day management of Meta & TikTok campaigns.
- Analyse campaign performance and implement structured testing frameworks.
- Scale budgets sustainably while maintaining ROAS and CPA targets.
- Translate performance insights into creative direction for content and influencer teams.
- Mentor junior paid social specialists and collaborate with cross‑functional teams.
- Stay ahead of platform trends and emerging opportunities.
About You
- 3‑5 years’ experience in paid social (Meta & TikTok essential).
- Strong analytical skills with a deep understanding of creative performance drivers.
- Proven success scaling paid social campaigns while maintaining performance.
- Proficient in Ads Manager, TikTok Ads Manager, GA4, and reporting tools.
- Collaborative, hands‑on, and excited by fast‑paced, test‑and‑learn environments.
Nice‑to‑Have
- Experience integrating influencer/UGC content into paid campaigns.
- Familiarity with D2C growth strategies and e‑commerce.
- Knowledge of attribution tools and FMCG/beauty/fashion sectors.
What's on Offer
- Competitive salary + performance bonus.
- Hybrid/remote flexibility.
- Ownership of paid social strategy with creative influence.
- Training and development budget.
- Work with a passionate, fast‑growing team.
- Rates depend on experience and client requirements.
Creative Strategist (Paid Social) – London – D2C – £60K employer: Salt Digital Recruitment
Join a dynamic and innovative team in London as a Creative Strategist, where your expertise in paid social will be valued and nurtured. With a competitive salary, performance bonuses, and a strong focus on employee development, you'll thrive in a collaborative environment that encourages creativity and strategic thinking. Enjoy the flexibility of hybrid working while making a significant impact on D2C campaigns across leading platforms like Meta and TikTok.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Paid Social) – London – D2C – £60K
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. When you get the chance to chat with potential employers, share your successes and how you can bring that creative flair to their team.
✨Tip Number 3
Stay updated on trends! Follow industry news and keep an eye on what’s hot in paid social. This will not only help you in interviews but also show that you're passionate about the field and ready to hit the ground running.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your understanding of our needs and how you can contribute to our creative strategies.
We think you need these skills to ace Creative Strategist (Paid Social) – London – D2C – £60K
Some tips for your application 🫡
Show Your Creative Side:When applying, let your creativity shine through! Use engaging language and showcase your unique approach to paid social strategies. We want to see how you can blend analytical insights with creative flair.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience with Meta and TikTok campaigns, and don’t forget to mention any successful projects that demonstrate your ability to scale budgets while maintaining performance.
Be Data-Driven:Since this role is all about the intersection of data and content, include specific metrics and results from your past campaigns. We love numbers that tell a story, so show us how your analytical skills have driven success in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok. Familiarise yourself with their latest features, trends, and best practices. Being able to discuss recent changes or successful campaigns will show your passion and expertise.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've analysed campaign performance and made data-driven decisions. Bring metrics to the table that demonstrate how you’ve scaled budgets while maintaining ROAS and CPA targets.
✨Bring Creative Ideas to the Table
Think about how you can translate performance insights into creative direction. Have a few ideas ready on how you would approach content creation for campaigns, especially integrating influencer or UGC content.
✨Demonstrate Collaboration and Mentorship
Be ready to talk about your experience working with cross-functional teams and mentoring junior specialists. Highlight any collaborative projects that showcase your ability to lead and inspire others in a fast-paced environment.
