At a Glance
- Tasks: Lead analytics to transform consumer insights into actionable strategies for a leading FMCG brand.
- Company: Join a top-tier FMCG company in the Beauty sector, known for innovation.
- Benefits: Competitive daily rate, hybrid working, and immediate start on a 6-month contract.
- Other info: Collaborative environment with opportunities for professional growth and transformation.
- Why this job: Make a real impact by driving consumer-focused strategies and insights.
- Qualifications: Strong background in consumer insights, analytics, and CRM systems required.
SALT is working with a leading FMCG company in the Beauty space, seeking a freelance Category & Consumer Analytics Manager to join the team on a 6 month project. This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviours and demographics, delivering insights to brand and functional teams, and demonstrating how these insights can be turned into actionable strategies. This role ensures that the consumer remains at the centre of decision‑making across marketing, communication, omni‑channel strategies, and broader regional plans. The role involves turning complex data into accessible stories, providing analytics that inform current decisions and future strategies to maintain competitive advantage and grow market share.
You will:
- Lead the analytics function, activating strategies across consumer, channel, creative, and category areas
- Build analytics pillars for the region, including data translation, visualisation, modelling, and predictive analytics
- Drive education and implementation of analytics capabilities across the organisation
- Manage first‑party data ecosystems and partner with third‑party and retail partners for data‑sharing processes
- Collaborate with internal teams and external agencies to identify trends and opportunities
- Lead organisational transformation within the analytics team
- Serve as the primary contact for regional brand analytics requests and support
- Work closely with global and regional analytics teams to ensure alignment and share best practices
You will need:
- Strong experience in category and consumer insights, with experience performing analytics, segmentation, and campaign management using SQL
- Previous experience operating large-scale CRM systems, and knowledge of tech stacks
- Advanced skills in Excel and PowerBI
Category & Consumer Analytics Manager – Contract employer: Salt Digital Recruitment
SALT is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the beauty sector. With a strong focus on employee growth, you will have the opportunity to lead impactful analytics initiatives while working in a hybrid model from London, allowing for a balanced work-life integration. The company values creativity and insight-driven strategies, making it an ideal place for professionals eager to make a meaningful impact in consumer analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Consumer Analytics Manager – Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG and analytics space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your analytics projects, especially those involving consumer insights and data visualisation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your SQL and Excel skills. Be ready to discuss how you've turned complex data into actionable strategies in past roles. We want to see how you can keep the consumer at the heart of decision-making!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Category & Consumer Analytics Manager – Contract
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category & Consumer Analytics Manager. Highlight your experience in consumer insights and analytics, and don’t forget to mention any relevant tools like SQL or PowerBI that you’ve used.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've turned data into actionable strategies in previous roles, and show us your passion for the beauty industry.
Showcase Your Analytical Skills:Since this role is all about analytics, make sure to include any projects where you’ve successfully managed data ecosystems or provided insights that drove decision-making. We want to see how you can turn complex data into accessible stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Data Inside Out
Make sure you’re well-versed in consumer purchasing behaviours and demographics. Brush up on how to turn complex data into accessible stories, as this will be crucial for the role. Be ready to discuss specific examples of how you've used analytics to inform strategies in previous positions.
✨Showcase Your Technical Skills
Since the role requires advanced skills in Excel and PowerBI, prepare to demonstrate your proficiency. Bring along examples of dashboards or reports you've created, and be ready to explain your thought process behind them. This will show that you can hit the ground running.
✨Understand the FMCG Landscape
Familiarise yourself with the beauty sector within FMCG. Research current trends and challenges in the industry, and think about how your insights could help the company maintain a competitive advantage. This knowledge will impress your interviewers and show your genuine interest in the role.
✨Prepare for Collaboration Questions
This role involves working closely with various teams and external partners. Think of examples where you've successfully collaborated on projects, especially those involving data-sharing processes. Highlight your communication skills and ability to drive education around analytics capabilities.
