At a Glance
- Tasks: Lead sales for heritage and cultural attractions, driving growth in the US market.
- Company: Fast-growing commercial platform provider with a focus on attractions and entertainment.
- Benefits: Competitive salary of £80,000 plus bonuses and hybrid working options.
- Other info: Opportunity to work closely with the CEO and founders on major accounts.
- Why this job: Join a dynamic team and make a real impact in the cultural sector.
- Qualifications: Proven network in the attractions sector and experience in complex B2B sales.
The predicted salary is between 80000 - 80000 £ per year.
- Business Development Director, Heritage & Cultural Attractions
- London (hybrid) · £80,000 base + Bonus
I’m working with a fast‑growing commercial platform provider serving attractions, entertainment and passenger transport – think ticketing, memberships, donations and ancillary revenue rolled into one system.
Backed by two family offices, they’ve grown revenue around 40% year‑on‑year since 2023 and are now hiring their first dedicated sales lead for heritage and cultural attractions, with a mandate to open up the US market too.
This role is a door opener where you will bring in the CEO from meeting 2 and work as a team to through the process.
The role in brief
This is named‑account, consultative sales into museums, large multi‑activity attractions and multi‑site cultural portfolios – long cycles (6-18 months), formal procurement, and buying committees across commercial, membership, IT and finance.
There’s no SDR layer: you’ll be spotting signals, writing your own outreach, running the meetings and closing the deals yourself, backed by a pre‑sales engineer, a bid manager and founders who get involved on the biggest accounts.
You’ll also get real signal support – a bespoke tool flags tenders, leadership changes and capital projects across your target accounts, and marketing runs programmes to warm the ground before you make contact.
- What they are looking for
- Essential – you already know this sector and its people.
You can name, today, twenty organisations on a list of UK attractions where you could get a meeting through someone you already know.
- Essential – deals you created. Opportunities won where no RFP existed at first contact.
- Essential – complex B2B platform sales. Long cycles, multi‑stakeholder committees, six‑figure deals.
- Valuable – replacement selling. You have displaced entrenched legacy systems and know the status quo is the real competitor.
- Valuable – procurement fluency. Public‑sector, charity or council tendering experience is a genuine asset.
- Rates depend on experience and client requirements
A brilliant enterprise seller with no attractions network would spend a year building what they are hiring you to already have.
They would rather have the network and teach the platform.
Business Development Director- Heritage & Cultural Attractions employer: Salt Digital Recruitment
Join a dynamic LegalTech company in London that values innovation and growth, offering a collaborative work culture where your leadership can truly make an impact. With a strong focus on employee development and a commitment to reshaping the revenue landscape, you'll have the autonomy to drive significant change while enjoying competitive compensation and uncapped earnings potential. This is an exciting opportunity to be part of a forward-thinking organisation that prioritises both professional growth and a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director- Heritage & Cultural Attractions
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Director- Heritage & Cultural Attractions at Salt Digital Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Salt Digital Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Director- Heritage & Cultural Attractions. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Director- Heritage & Cultural Attractions
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Salt Digital Recruitment:When writing your cover letter, make sure to tailor your message specifically for Salt Digital Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Salt Digital Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Salt Digital Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Salt Digital Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
