At a Glance
- Tasks: Plan and execute high-impact marketing events and lead generation campaigns.
- Company: Dynamic marketing team in a fast-paced environment.
- Benefits: Competitive salary, bonus potential, hybrid work model, and career development opportunities.
- Other info: Collaborate with senior stakeholders and manage multiple projects for career growth.
- Why this job: Make a real impact on marketing activities and influence pipeline growth.
- Qualifications: Experience in events and lead generation, strong organisational skills.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a Marketing Events & Lead Generation Executive to plan and deliver high-impact campaigns that drive pipeline and support commercial growth across multiple markets. In this role, you'll own the coordination and execution of events and campaigns, working closely with sales, vendors, and internal teams to deliver measurable results. You'll be part of a collaborative and fast-paced marketing function, helping to deliver best-in-class activity that makes a real business impact.
Key Responsibilities
- Plan and execute a calendar of events including webinars, roadshows, partner activities, and customer events.
- Drive lead generation activity to support sales pipeline and commercial objectives.
- Collaborate with sales teams to define target audiences, messaging, and regional priorities.
- Coordinate multi-channel promotion including email, landing pages, and social campaigns.
- Track, manage, and report on leads, ensuring clear handover and follow-up with sales.
- Monitor event and campaign performance, using insights to optimise future activity.
- Manage suppliers, venues, and budgets, ensuring projects are delivered on time and within budget.
Key Skills Required
- Strong experience across events and lead generation (B2B or technology background beneficial).
- Proven experience coordinating events and campaigns from concept to delivery.
- Strong organisational and project management skills, with the ability to manage multiple projects simultaneously.
- Experience working with sales teams and understanding lead generation processes.
- Having global experience will be really beneficial but if you don't, having strong stakeholder management is crucial!
Why This Role?
This is a fantastic opportunity to play a key role in delivering impactful marketing activity across events and demand generation. You'll gain exposure to multi-market campaigns, work closely with senior stakeholders, and directly influence pipeline growth-making it an ideal role for someone looking to develop their career in marketing.
Marketing & Lead Gen Executive in Basingstoke employer: Salt Digital Recruitment
Join a dynamic and innovative marketing team where your contributions will directly influence commercial growth and pipeline success. With a hybrid working model, you’ll enjoy the flexibility of working 2-3 days in the office while collaborating with talented professionals on high-impact campaigns. Our supportive work culture fosters employee development, offering numerous opportunities for career advancement in a fast-paced environment that values creativity and results.
