At a Glance
- Tasks: Analyse B2B marketing performance and deliver actionable insights for optimisation.
- Company: Join a global enterprise SaaS organisation with a focus on growth.
- Benefits: £500 per day, hybrid working in London, and a 12-month contract.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact on B2B marketing strategies and performance.
- Qualifications: 8+ years in B2B marketing analytics and strong Power BI skills.
SALT is supporting a global enterprise SaaS organisation as they expand their UK regional marketing analytics capability. This B2B Applied Analyst role sits within a central Growth Marketing & Insights function, focused on measuring and improving B2B marketing performance across channels and programmes. The role exists to deliver clear, actionable insights that inform optimisation, planning, and investment decisions across demand generation and ABM activity. You'll work closely with regional marketing, campaign, and marketing operations teams.
KEY CONTRACT DETAILS
- 12‑month contract (inside IR35).
- Hybrid working in London.
- £500 per day.
WHAT YOU'LL DO
- Analyse B2B marketing performance across paid media, email, ABM, events, and web channels.
- Deliver full‑funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance.
- Develop and maintain measurement frameworks for campaigns, channels, and audiences.
- Build and maintain Power BI dashboards and reports to support decision‑making.
- Partner with marketing operations and campaign teams on planning, execution, and post‑campaign reviews.
- Support attribution, incrementality analysis, and ongoing data quality improvements across marketing systems.
ABOUT YOU
- 8+ years' experience in B2B marketing analytics or marketing performance analysis.
- Strong understanding of B2B demand generation, paid media, and ABM measurement.
- Hands‑on experience with Power BI for analysis and dashboarding.
- Experience working with Salesforce (SFDC) and marketing analytics platforms (e.g. digital analytics or CDPs).
- Comfortable using SQL and Excel; Python or R exposure is a plus.
B2B Marketing Analyst – Contract employer: Salt Digital Recruitment
SALT is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the B2B marketing analytics space. With a strong focus on employee growth, you will have access to valuable insights and hands-on experience in a hybrid working model based in London, allowing for a balanced professional and personal life. The company values actionable insights and encourages a culture of continuous improvement, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Analyst – Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that B2B Marketing Analyst role.
✨Tip Number 2
Get your hands dirty with some real-world projects. Whether it's through freelance gigs or personal projects, showcasing your skills in analysing B2B marketing performance will make you stand out. Plus, it gives you something tangible to discuss in interviews!
✨Tip Number 3
Prepare for those interviews by brushing up on your Power BI skills. Be ready to talk about how you've used it to create dashboards and reports that drive decision-making. Show them you can deliver actionable insights that matter!
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace B2B Marketing Analyst – Contract
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B marketing analytics role. Highlight your experience with performance analysis, Power BI, and any relevant tools like Salesforce. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about B2B marketing and how your background makes you a perfect fit for our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills:In your application, don’t forget to mention specific projects where you've delivered actionable insights or improved marketing performance. We’re keen on seeing how you’ve used data to drive decisions in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Numbers
Make sure you brush up on your B2B marketing metrics. Be ready to discuss conversion rates, MQL/MQA performance, and how you've used data to drive decisions in past roles. This shows you understand the importance of analytics in optimising marketing strategies.
✨Showcase Your Tools
Familiarise yourself with Power BI and any other tools mentioned in the job description. Bring examples of dashboards or reports you've created that demonstrate your analytical skills. This will help you stand out as someone who can hit the ground running.
✨Prepare for Scenario Questions
Think about specific scenarios where you've had to analyse marketing performance or improve a campaign. Prepare to explain your thought process and the impact of your actions. This will highlight your problem-solving skills and ability to deliver actionable insights.
✨Collaborative Mindset
Since this role involves working closely with various teams, be ready to discuss how you've collaborated in the past. Share examples of how you partnered with marketing operations or campaign teams to achieve common goals. This will show you're a team player who values collaboration.
