At a Glance
- Tasks: Lead exciting marketing campaigns for luxury auto events and boost brand engagement.
- Company: Join a prestigious brand known for its premium automotive events.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with a focus on creativity and collaboration.
- Why this job: Make an impact in the luxury sector while working with high-profile brands.
- Qualifications: 5+ years in marketing, especially in luxury or automotive sectors.
The predicted salary is between 50000 - 60000 £ per year.
This is a hands-on, strategic marketing role focused on driving brand awareness, audience growth, ticket sales and sponsor engagement across the Salon Privé portfolio. You will lead integrated B2C and B2B marketing campaigns across digital, CRM, social media, PR and partnerships, while maintaining the premium standards and tone of voice synonymous with the Salon Privé brand.
Key Responsibilities
- Lead and execute annual marketing campaigns for Salon Privé London, Salon Privé Blenheim Palace and additional events throughout the year.
- Develop CRM, digital and social media strategies to drive audience engagement and ticket sales.
- Manage luxury, automotive, and lifestyle media partnerships to maximise exposure and ROI.
- Work alongside the Head of Design to deliver high-quality print and digital marketing assets.
- Support sponsor and partner marketing activity to ensure exceptional brand integration.
- Maintain consistency across all brand communications and customer touchpoints.
- Manage website content, campaign messaging and customer journey optimisation.
- Work closely with the PR agency to expand Salon Privé’s automotive, luxury and lifestyle presence.
- Work closely with the Social Media Lead on Social Media strategy, execution and Influencer/Creator management and engagement.
- Support the onsite delivery of Salon Privé events and activations.
- Identify new opportunities and audience growth strategies within the luxury events sector.
Candidate Profile
- 5+ years’ experience within a marketing role with strong digital and social expertise.
- Experience within luxury, automotive, premium lifestyle or events sectors is essential.
- Proven experience delivering integrated marketing campaigns from concept through to analysis and post-event ROI reporting.
- Strong understanding of CRM, customer acquisition and lead generation strategies.
- Excellent copywriting, communication and organisational skills.
- Creative, commercially aware and highly detail-oriented.
- Passion for luxury brands, automotive culture and live events.
- Proactive, collaborative and confident working within a fast-paced environment.
- Based within one hour’s drive of Concours House (Bradford-on-Avon).
Useful Software Experience
- Adobe Photoshop
- HubSpot
- WordPress
Marketing Lead, Luxury Auto Events & Partnerships employer: Salon Privé
At Salon Privé, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work environment. Our commitment to employee growth is evident through our hands-on approach to marketing, allowing you to lead innovative campaigns in the luxury automotive sector while enjoying the benefits of working in a picturesque location near Bradford-on-Avon. Join us to be part of a passionate team that values creativity, excellence, and the pursuit of premium standards in every aspect of our events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, Luxury Auto Events & Partnerships
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury auto events space. Attend industry meet-ups, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to luxury brands or events. Use this as a conversation starter during interviews to demonstrate your expertise and passion for the industry.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to show how your experience aligns with their needs, especially in driving brand awareness and audience growth.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Make sure to tailor your application to highlight your experience in integrated marketing campaigns and your passion for luxury brands. Let’s get you that dream job!
We think you need these skills to ace Marketing Lead, Luxury Auto Events & Partnerships
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for luxury brands and automotive culture shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and the events we host.
Tailor Your Experience:Make sure to highlight your relevant experience in luxury, automotive, or premium lifestyle sectors. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at Salon Privé.
Be Creative with Your Copy:Your application is your first chance to showcase your copywriting skills. Use engaging language and a tone that reflects our brand’s premium standards. Remember, we’re all about high-quality communication!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team.
How to prepare for a job interview at Salon Privé
✨Know Your Luxury Market
Make sure you brush up on the luxury automotive sector before your interview. Understand the latest trends, key players, and what makes brands like Salon Privé stand out. This knowledge will show your passion and help you connect your experience to their needs.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led. Highlight your role in driving brand awareness and ticket sales, and be ready to discuss the strategies you used and the results achieved. Numbers speak volumes, so bring data to back up your claims!
✨Demonstrate Your Digital Savvy
Since this role requires strong digital expertise, be prepared to discuss your experience with CRM, social media, and digital marketing strategies. Share how you've engaged audiences online and maximised ROI through partnerships. Familiarity with tools like HubSpot and WordPress will also give you an edge.
✨Emphasise Collaboration Skills
This position involves working closely with various teams, so highlight your collaborative experiences. Talk about how you've partnered with design, PR, and social media teams to deliver high-quality campaigns. Showing that you're a team player will resonate well with the interviewers.
