At a Glance
- Tasks: Lead shopper marketing initiatives to boost demand for Salomon with trade partners.
- Company: Join a globally recognised sporting goods brand committed to innovation and sustainability.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on creativity and collaboration.
- Why this job: Make an impact in the outdoor sports industry while collaborating with passionate teams.
- Qualifications: 3-5 years in shopper or trade marketing, with strong project management skills.
The predicted salary is between 33075 - 40425 £ per year.
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.
"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism.
Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility.
Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products.
Salomon is responsibly committed towards the outdoor through its sustainability program.
Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
We are looking fora Shopper Marketing Specialist W/Mto
- Establish and lead excellence in Shopper marketing to maximize demand for Salomon with Omnichannel trade partners.
- Deliver own Retail activation.
You will work in close collaboration with our Country Marketing Manager, EMEA Winning Account Marketing, Marketing peers, Local sales, and Globalexpertsdepartments.
- You will report directly to the Country Marketing Manager
- Main
Activities
- Marketing point of contact for local Key Account, Premium Partnersand HQ Retail
- Deliver customers presentation at key seasonal meetings, clearly conveying the seasonal programs for activation
- Understand the shopper journey and the key influencing points to improve the conversion funnel to purchase
- Cooperate with Sales team to develop local customers plans, including co-op campaigns
- Own local Customers Joint Marketing Plans, define and agree seasonal plans and related Shopping Experience Framework implementation & tracking
- Prepare Account 360 activation seasonal plans with a focus on-line presence
- Oversee and execute local on-offline shopper marketing programs and 360 campaigns
- Execute D2C, Key Account, Premium Partners Customer Marketing Plan according to dedicated toolbox
- Responsible for delivering all product and brand related assets to retail partners
- Track Pay for Performance elements for consumer experience in Trade Terms
- Manage external service suppliers/agencies for branded spaces and Campaigns
- Cooperate with e-tail team and get support on digital activation of local click and brick accounts
- Implement/coordinate own Retail Marketing actions (BS/ FO/ pop-up openings, window programs, promo actions etc.)
- Support other trade relevant events such as Trade Shows, Buying Days and Showrooms
- Produce meaningful reports with clear recommendations (including links to Account and Campaigns KPIs, digital ROI, Joint Marketing Plans and Shopping Experience Framework) and report progress of KPI achievement to Country Marketing Manager & EMEA Teams
- Cooperate with Salomon HQ/ EMEA Teams and provide feedback on toolboxes
- Share via the EMEA shopper community best practice examples
- 3to5 yearsina Shopper Marketing, Trade Marketing, Customer Marketing, Retail Marketing or Marketing Executive/Marketing Manager rolein leading branded consumer goods in FMCG or leading Sporting Goods.
- Experience working directly with wholesale customers, retailer marketingteamsand customer accounts, includingbuildingandmaintainingmarketing relationships.
- Experience supporting wholesale sell-in processes, pre-line meetings, seasonal marketingplanningand in-season campaign execution.
- Demonstrated ability to manage multiple customer accounts, stakeholders, projects, budgetsand deadlines simultaneously, often across multiple seasons.
- Experience delivering customer activations, events, incentivesand integrated marketing campaigns is desirable.
- Education: Relevant education in university and/or business school course work, Bachelor or Master degree in Businesswith focus on marketing preferred.
- Driving License.
- Specific
Skills
- Understanding of wholesale, own retail, Ecom
- Understandingof consumer/shopperbehavior
- Manage complex projects and processes with multiple stakeholders
- Budget planning and tracking, vendor management
- Experience of being customer facing and delivering customers plans
- Strongproblem-solvingskills
- Understanding of brand, marketing & shopper concepts
- Understanding and analyzing of trade marketing KPIs
- Foreign Language(s): Fluentin English
- IT Skills: command of Microsoft Office, graphic/ design programs are a plus
- Other
- Specific
- Transversal
Skills: planning &Organizing, delivering Results & meeting Customer expectations, communication and presentation skills, relating & networking, persuading & influencing, entrepreneurial & commercial thinking.
- Contract: Full-time, Fixed-Term Contract (Maternity Cover)
- Start Date: November 2026
- Location: Ourmain UK officeis based in Camberley; however, we welcome applications from candidateslocatednear our London (Shoreditch) or Manchesterlocations, with travel to the Camberley office expectedapproximately onceper month.
- Hybrid Working: A minimum of two days per week spent either in one of our UK offices/showrooms and/or with customers.
- Travel: Regular travel to customer locations across the UK isrequired, along with occasional evening and weekend work to support activations, eventsand customer engagements.
- #J-18808-Ljbffr
Shopper Marketing Specialist (Maternity Cover) - Camberley, London Or Manchester employer: Salomon
At Salomon, we pride ourselves on being an excellent employer by fostering a vibrant work culture that values teamwork and personal growth. Our Westfield location offers flexible part-time hours, competitive pay with monthly bonuses, and generous employee discounts, making it an ideal environment for those passionate about outdoor retail. Join us to not only enhance your skills but also to be part of a community that shares your love for adventure and the outdoors.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Specialist (Maternity Cover) - Camberley, London Or Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salomon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salomon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salomon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salomon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Specialist (Maternity Cover) - Camberley, London Or Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salomon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salomon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salomon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salomon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salomon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salomon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
