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- Tasks: Enhance consumer experience and brand visibility in stores through effective merchandising.
- Company: Join Amer Sports, home to iconic brands like Salomon and Wilson, committed to innovation and sustainability.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional growth.
- Why this job: Be part of a passionate team that shapes the future of mountain sports and engages with communities.
- Qualifications: Degree in Marketing or related field; 3+ years in VM or sales; passion for sports is a plus.
- Other info: Permanent, full-time role based in Manchester; must be ready to travel extensively.
The predicted salary is between 36000 - 60000 £ per year.
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson. Salomon was born in 1947 in the heart of the French Alps and has a commitment to innovative design and passion for mountain sports. Salomon delivers innovation and progression to mountain sports through performance-driven design.
We are looking for a dynamic Sell Thru Specialist (W/M) to play a key role in enhancing the consumer experience, brand visibility, and accelerating stock rotation by leveraging the sell thru toolbox delivered by the Brand. The role's primary focus is to ensure adequate Brand and Product presence in the assigned stores through visual merchandising, maximise sales through higher conversion actions, enhance store relationships, and report back to the business on important indicators.
- In-store visibility - VM responsible: Visit assigned stores after first seasonal drop and regularly to implement best-in-class execution of Salomon branding and products. Ensure brand and products are in the right space, visible, and re-arrange if needed. Manage shop windows and engagement zones, coordinating Salomon branding spaces construction.
- Sell-out support: Carry out promo/sell-thru days/demo days. Support campaigns and drive-to-store consumer events and activations. Identify and facilitate potential stock replenishment/return opportunities and submit reorder proposals to salespeople.
- Shop Pro engagement: Deliver store staff Brand and product training at store level and bigger clinics. Manage relationships with Shop Pros and develop their Brand love. Support for trade fairs and local events where applicable.
- Stores KPIs reporting: Brand visibility reporting with recommendations for improvement. Periodically create summaries from trainings including statistics and feedback. Monitor sell thru performance where applicable.
Qualifications:
- Education: Degree in Marketing or similar relevant field or similar education in VM or Retail Management.
- Experience: 3+ years of experience in VM, training, sales or Trade Marketing. Sportstyle/Sport industry experience or passion for fashion & sport is an advantage.
- Computer skills: Microsoft Office. Fluent English.
Additional Information:
- Contract: Permanent, full time.
- Driving License mandatory.
- Location: Manchester + North UK to cover.
- Ready to travel more than 80%, do overnight stays and work on weekends.
Sell Thru Specialist (W/M) employer: Salomon
Contact Detail:
Salomon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sell Thru Specialist (W/M)
✨Tip Number 1
Familiarise yourself with Salomon's brand values and product range. Understanding their commitment to innovation and sustainability will help you align your passion for sports with their mission, making you a more compelling candidate.
✨Tip Number 2
Network with current or former employees of Amer Sports, especially those in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've enhanced brand visibility or consumer experience in previous roles. Highlighting your practical experience in VM and sales will demonstrate your capability to excel as a Sell Thru Specialist.
✨Tip Number 4
Stay updated on the latest trends in the sporting goods industry, particularly in VM and retail management. Being knowledgeable about current market dynamics will show your enthusiasm and readiness to contribute effectively to the team.
We think you need these skills to ace Sell Thru Specialist (W/M)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Sell Thru Specialist position. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in visual merchandising, training, and sales. Mention any specific achievements or projects that demonstrate your ability to enhance brand visibility and consumer experience.
Show Your Passion: Since the role is within the sporting goods industry, express your passion for sports and fashion in your application. Share any personal experiences or interests that align with Salomon's brand values and commitment to innovation.
Tailor Your Application: Customise your CV and cover letter to reflect the skills and experiences that are most relevant to the Sell Thru Specialist role. Use keywords from the job description to ensure your application stands out to recruiters.
How to prepare for a job interview at Salomon
✨Know the Brand Inside Out
Before your interview, make sure you research Salomon thoroughly. Understand their products, values, and commitment to sustainability. Being able to discuss specific products or campaigns will show your genuine interest and knowledge about the brand.
✨Demonstrate Your Visual Merchandising Skills
Since the role focuses heavily on visual merchandising, be prepared to discuss your previous experiences in this area. Bring examples of how you've successfully implemented branding strategies in stores and how you can enhance product visibility.
✨Showcase Your Relationship-Building Abilities
The position requires strong relationships with store staff and shop pros. Be ready to share examples of how you've built rapport in past roles, and how you plan to foster these relationships to drive brand love and sales.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-life situations. Think of scenarios where you've had to adapt your strategy based on store performance or consumer feedback, and be ready to discuss your thought process.
