At a Glance
- Tasks: Drive shopper marketing strategies and collaborate with key accounts to boost brand visibility.
- Company: Join a leading sporting goods company with iconic brands like Salomon and Wilson.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with travel across the UK and a focus on innovative marketing campaigns.
- Why this job: Make an impact in the sports industry while working with passionate teams.
- Qualifications: 3-5 years in shopper or trade marketing; strong communication and project management skills.
The predicted salary is between 33075 - 40425 £ per year.
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson. Salomon was born in 1947 in the heart of the French Alps and has a commitment to innovative design and passion for mountain sports.
We are looking for a Shopper Marketing Specialist to:
- Be the marketing point of contact for local Key Account, Premium Partners and HQ Retail.
- Deliver customer presentations at key seasonal meetings, clearly conveying the seasonal programmes for activation.
- Understand the shopper journey and the key influencing points to improve the conversion funnel to purchase.
- Cooperate with the Sales team to develop local customer plans, including co-op campaigns.
- Own local Customers Joint Marketing Plans, define and agree seasonal plans and related Shopping Experience Framework implementation & tracking.
- Prepare Account 360 activation seasonal plans with a focus on-line presence.
- Oversee and execute local on-offline shopper marketing programmes and 360 campaigns.
- Execute D2C, Key Account, Premium Partners Customer Marketing Plan according to dedicated toolbox.
- Track Pay for Performance elements for consumer experience in Trade Terms.
- Manage external service suppliers/agencies for branded spaces and campaigns.
- Cooperate with e-tail team and get support on digital activation of local click and brick accounts.
- Implement/coordinate own Retail Marketing actions (BS/ FO/ pop-up openings, window programmes, promo actions etc.).
- Support other trade relevant events such as Trade Shows, Buying Days and Showrooms.
- Produce meaningful reports with clear recommendations and report progress of KPI achievement to Country Marketing Manager & EMEA Teams.
- Cooperate with Salomon HQ/ EMEA Teams and provide feedback on toolboxes.
- Share via the EMEA shopper community best practice examples.
Requirements:
- 3 to 5 years in a Shopper Marketing, Trade Marketing, Customer Marketing, Retail Marketing or Marketing Executive/Marketing Manager role in leading branded consumer goods in FMCG or leading Sporting Goods.
- Experience working directly with wholesale customers, retailer marketing teams and customer accounts.
- Demonstrated ability to manage multiple customer accounts, stakeholders, projects, budgets and deadlines simultaneously.
- Experience delivering customer activations, events, incentives and integrated marketing campaigns is desirable.
- Relevant education in university and/or business school course work, Bachelor or Master degree in Business with focus on marketing preferred.
- Driving License.
- Understanding of wholesale, own retail, Ecom.
- Understanding of consumer/shopper behaviour.
- Manage complex projects and processes with multiple stakeholders.
- Budget planning and tracking, vendor management.
- Strong problem-solving skills.
- Understanding of brand, marketing & shopper concepts.
- IT Skills: command of Microsoft Office, graphic/design programs are a plus.
- Planning & Organising, delivering Results & meeting Customer expectations, communication and presentation skills, relating & networking, persuading & influencing, entrepreneurial & commercial thinking.
Contract: Full-time, Fixed-Term Contract (Maternity Cover)
Start Date: November 2026
Location: Our main UK office is based in Camberley; however, we welcome applications from candidates located near our London (Shoreditch) or Manchester locations, with travel to the Camberley office expected approximately once per month.
Hybrid Working: A minimum of two days per week spent either in one of our UK offices/showrooms and/or with customers. Regular travel to customer locations across the UK is required, along with occasional evening and weekend work to support activations, events and customer engagements.
Shopper Marketing Specialist (Maternity Cover) - Camberley, London or Manchester employer: Salomon-9
Salomon is an excellent employer that fosters a vibrant work culture centred around teamwork and a passion for the outdoors. Employees benefit from comprehensive training, opportunities for personal growth, and a supportive environment that encourages creativity and community engagement. Working in our new Liverpool store not only allows you to connect with fellow outdoor enthusiasts but also offers a chance to be part of a brand that values sustainability and adventure.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Specialist (Maternity Cover) - Camberley, London or Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salomon-9 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salomon-9 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salomon-9 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salomon-9. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Specialist (Maternity Cover) - Camberley, London or Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salomon-9. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salomon-9:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salomon-9’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salomon-9
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salomon-9 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salomon-9, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.