At a Glance
- Tasks: Lead innovative account-based marketing campaigns across three dynamic brands.
- Company: Join a fast-growing tech group with a collaborative and supportive culture.
- Benefits: Competitive salary, performance bonuses, hybrid working, and professional development opportunities.
- Other info: Exciting opportunity for career growth in a vibrant, investor-backed environment.
- Why this job: Make a real impact in B2B marketing while developing your leadership skills.
- Qualifications: 3-5 years of B2B marketing experience, especially in account-based marketing.
The predicted salary is between 50000 - 60000 £ per year.
Role Overview
The Group Marketing Manager owns Salocin Group's account-based marketing programme. The role drives pipeline through 1:1, 1:few, and 1:many campaigns into our named target accounts. It works across the Group's three brands: Wood for Trees, Join the Dots, and Salocin. ABM is the centre of the role. The post-holder also runs the marketing functions that support it: content, creative, events, and outbound. They manage a four-person marketing team and report to the Chief Marketing Officer. This is a commercial marketing role. Performance is measured on the opportunities and pipeline value generated, not just in matches to the ICP but in LTV.
Reporting Line and Team
Reports to the Chief Executive Officer (CEO) and contributes to monthly investor reporting. Direct reports: four members of the Salocin Group marketing team, covering content, creative, events, campaigns, and outbound. Dotted-line accountability into the partner sales leads for named accounts.
Location and Working Pattern
Salocin Group is headquartered in Bath. Two days a week in the Bath office, with flexibility for the right candidate. Applicants outside Bath are welcome if they can attend the office regularly. Occasional UK travel to client sites and industry events is expected.
Key Responsibilities
- ABM Strategy and Execution
- Design and own the tiered ABM programme: 1:1 for top strategic accounts, 1:few for clustered priority accounts, and 1:many for the wider target account list.
- Build account-specific value propositions and messaging with Sales, brand leads, and subject-matter experts.
- Run multi-channel campaigns covering paid LinkedIn, outbound sequences, content syndication, direct mail, webinars, and field events.
- Work with Sales to align account plans, sales plays, and meeting-booking activity. Run joint account reviews and make sure activity feeds live opportunities.
- Content, Creative and Events
- Own the marketing content calendar. Brief, review, and sign off case studies, white papers, blogs, sales collateral, email copy, landing pages, video, and social.
- Direct the creative output of the in-house team, holding to brand standards across Wood for Trees, Join the Dots, and Salocin.
- Plan and deliver the Salocin Group event programme: webinars, roundtables, exhibitions, and bespoke client events. Each event has a pipeline objective and clear follow-up.
- Outreach and Sales Enablement
- Own the Group's outbound outreach: cold email, LinkedIn, and personalised multi-channel sequences into named accounts.
- Work with Sales to design and refine outreach playbooks, messaging, and qualification criteria.
- Track and drive outreach KPIs: LinkedIn acceptance rates, reply rates, meeting-booking rates, and sequence-to-SQL conversion.
- Equip Sales with the assets, sequences, and account intelligence to convert ABM engagement into qualified opportunities.
- Lead Generation and Pipeline Creation
- Carry an annual ABM-sourced pipeline target of £2.5m, around £625k per quarter.
- Carry a quarterly SQL target of 18 to 20, with a matching qualified-meeting volume target.
- Contribute to a closed-won revenue minimum target of £500k per year from ABM-sourced activity.
- Convert account engagement signals (intent data, content consumption, event attendance, outreach replies) into qualified meetings and opportunities.
- Drive expansion in existing strategic accounts as well as winning new logos.
- Own the quality of the marketing-to-sales handoff, including SQL acceptance rate and time-to-opportunity.
- Reporting, Analytics and Operational Excellence
- Build and maintain ABM and outreach performance dashboards in Creatio, providing visibility on engagement, funnel progression, pipeline created, and pipeline value.
- Report weekly to the CEO and monthly to the SLT. Contribute to the monthly Sales and Marketing investor report and the weekly CEO Report.
- Run attribution analysis across paid, outbound, content, and events to inform spend allocation and campaign priorities.
- Maintain Creatio data hygiene, lifecycle stages, and custom properties to support accurate segmentation, automation, and reporting.
- Provide commercial insight, not activity reporting. Flag risks, opportunities, and recommended actions to the leadership team.
- Team Leadership
- Manage four direct reports covering content, creative, events, campaigns, and outbound. Set objectives, run one-to-ones, and own their performance and development.
- Build a marketing team accountable for pipeline outcomes.
- Build capability and progression plans for each team member with the CEO.
- Manage workload, agency relationships, and freelance resource.
Requirements
- Required Experience
- 3 to 5 years of B2B marketing experience, with at least 12 months in a dedicated ABM role.
- A track record of running or contributing to 1:1 or 1:few ABM programmes for mid-market or enterprise accounts, with measured pipeline impact.
- Line-management experience, or clear evidence of leading a small team or workstream and developing junior colleagues.
- Strong CRM and marketing automation experience. Creatio is preferred; HubSpot, Salesforce, or Marketo experience will transfer.
- Confident with paid LinkedIn (Campaign Manager) and LinkedIn outreach, including outbound sequences, connection campaigns, and engagement playbooks.
- Proven ownership of revenue-linked KPIs, not just MQL or OQL volume.
- Experience with intent data and account intelligence platforms (6sense, Bombora, Cognism, ZoomInfo, Clay or similar).
- Comfortable working with multiple stakeholders, including senior sales leaders.
- Desirable
- Experience marketing into our ICP verticals: not-for-profit, higher education, financial services and insurance, legal services, industrial manufacturing, industrial retail and wholesale, or commercial challenger brands.
- Prior experience in a B2B agency, consultancy, or professional services environment.
- Familiarity with Creatio CRM or HubSpot and its marketing automation modules.
- Event delivery experience, from webinars and roundtables to exhibitions.
- Experience contributing to investor or board-level reporting.
Compensation and Benefits
- Base salary £50,000 to £60,000 depending on experience
- Performance bonus based upon KPI metrics
- Bonus weighting (initial): 50% pipeline value created, 30% SQL volume, 20% closed-won attribution. Reviewable against the 2026 commercial plan.
- Pension Group pension scheme with employer contribution
- Private healthcare provided
- Holiday 25 days plus bank holidays, rising with service
- Hybrid working, learning and development budget (including relevant marketing certifications), employee assistance programme
About Salocin Group
Salocin Group is made up of three specialist brands:
- Salocin: technology specialists who help sales, service and marketing teams turn CRM, data and AI investments into commercial outcomes.
- Wood for Trees: data and insight specialists improving fundraising performance for UK not-for-profits.
- Join the Dots: an independent media and communications agency delivering media plans and customer journey strategies that drive growth for commercial and not-for-profit clients.
The Group is headquartered in Bath and is investor-backed (NVM Private Equity). We are scaling our ABM and growth outreach to support continued double-digit growth.
How to Apply
Applications should comprise a CV and a short covering note (no more than one page) addressing:
- A specific ABM programme you have owned or contributed to end-to-end, including the pipeline outcome it generated.
- Your experience leading or developing other marketers.
- Your experience with CRM and marketing automation. Creatio is preferred but other platforms are fine.
- Why you want to work across three B2B brands rather than focus on a single proposition.
Applications should be sent to Nick Dixon, CEO at nick.dixon@salocin-group.com
Group Marketing Manager employer: Salocin Group
Salocin Group is an exceptional employer, offering a dynamic work environment in the heart of Bath, where creativity and collaboration thrive. With a strong focus on employee growth, the company provides opportunities for professional development through mentorship from the CEO and a dedicated learning budget. The hybrid working model, competitive salary, and performance-based bonuses further enhance the appeal, making it an ideal place for marketing professionals looking to make a meaningful impact across three innovative brands.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and make valuable contacts. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects, especially any ABM campaigns you've led. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how you can contribute to their ABM efforts. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Marketing Manager role. Highlight your ABM experience and any specific campaigns you've run that align with our needs. We want to see how your skills can drive pipeline and support our brands!
Craft a Compelling Covering Note:Your covering note should be concise but impactful. Address the key points we’re looking for, like your ABM programme experience and team leadership. Remember, this is your chance to show us why you’re the perfect fit for our team!
Showcase Your Results:When discussing your past experiences, focus on the results you achieved. We love numbers! Share how your efforts led to pipeline growth or improved KPIs. This will help us understand the impact you can bring to Salocin Group.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Salocin Group
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific ABM programmes you've managed, including the strategies you used and the results achieved. This role is all about driving pipeline through targeted campaigns, so showcasing your experience here will be crucial.
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you've developed junior colleagues and driven performance. Highlight any specific metrics or outcomes that demonstrate your leadership effectiveness.
✨Familiarise Yourself with the Brands
Research Salocin Group's three brands: Wood for Trees, Join the Dots, and Salocin. Understand their unique value propositions and how they fit into the broader market. Being able to articulate how you can contribute to each brand's success will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
This role requires a strong focus on KPIs and analytics. Be prepared to discuss how you've used data to inform marketing strategies and measure success. Familiarise yourself with tools like Creatio, HubSpot, or Salesforce, and be ready to talk about how you've leveraged these platforms in previous roles.
