At a Glance
- Tasks: Lead innovative marketing campaigns and drive pipeline growth across three dynamic brands.
- Company: Join Salocin Group, a forward-thinking company with a collaborative spirit.
- Benefits: Competitive salary, performance bonuses, hybrid working, and professional development opportunities.
- Other info: Join a growing team with excellent career progression and mentorship from the CEO.
- Why this job: Make a real impact in B2B marketing while developing your leadership skills.
- Qualifications: 3-5 years of B2B marketing experience, especially in account-based marketing.
The predicted salary is between 50000 - 60000 £ per year.
Role Overview
The Group Marketing Manager owns Salocin Group's account-based marketing programme. The role drives pipeline through 1:1, 1:few, and 1:many campaigns into our named target accounts. It works across the Group's three brands: Wood for Trees, Join the Dots, and Salocin. ABM is the centre of the role. The post-holder also runs the marketing functions that support it: content, creative, events, and outbound. They manage a four-person marketing team and report to the Chief Marketing Officer. This is a commercial marketing role. Performance is measured on the opportunities and pipeline value generated, not just in matches to the ICP but in LTV.
Reporting Line and Team
- Reports to the Chief Executive Officer (CEO) and contributes to monthly investor reporting.
- Direct reports: four members of the Salocin Group marketing team, covering content, creative, events, campaigns, and outbound.
- Dotted-line accountability into the partner sales leads for named accounts.
Location and Working Pattern
Salocin Group is headquartered in Bath. Two days a week in the Bath office, with flexibility for the right candidate. Applicants outside Bath are welcome if they can attend the office regularly. Occasional UK travel to client sites and industry events is expected.
Key Responsibilities
ABM Strategy and Execution- Design and own the tiered ABM programme: 1:1 for top strategic accounts, 1:few for clustered priority accounts, and 1:many for the wider target account list.
- Build account-specific value propositions and messaging with Sales, brand leads, and subject-matter experts.
- Run multi-channel campaigns covering paid LinkedIn, outbound sequences, content syndication, direct mail, webinars, and field events.
- Work with Sales to align account plans, sales plays, and meeting-booking activity. Run joint account reviews and make sure activity feeds live opportunities.
- Own the marketing content calendar. Brief, review, and sign off case studies, white papers, blogs, sales collateral, email copy, landing pages, video, and social.
- Direct the creative output of the in-house team, holding to brand standards across Wood for Trees, Join the Dots, and Salocin.
- Plan and deliver the Salocin Group event programme: webinars, roundtables, exhibitions, and bespoke client events. Each event has a pipeline objective and clear follow-up.
- Own the Group's outbound outreach: cold email, LinkedIn, and personalised multi-channel sequences into named accounts.
- Work with Sales to design and refine outreach playbooks, messaging, and qualification criteria.
- Track and drive outreach KPIs: LinkedIn acceptance rates, reply rates, meeting-booking rates, and sequence-to-SQL conversion.
- Equip Sales with the assets, sequences, and account intelligence to convert ABM engagement into qualified opportunities.
- Carry an annual ABM-sourced pipeline target of £2.5m, around £625k per quarter.
- Carry a quarterly SQL target of 18 to 20, with a matching qualified-meeting volume target.
- Contribute to a closed-won revenue minimum target of £500k per year from ABM-sourced activity.
- Convert account engagement signals (intent data, content consumption, event attendance, outreach replies) into qualified meetings and opportunities.
- Drive expansion in existing strategic accounts as well as winning new logos.
- Own the quality of the marketing-to-sales handoff, including SQL acceptance rate and time-to-opportunity.
- Build and maintain ABM and outreach performance dashboards in Creatio, providing visibility on engagement, funnel progression, pipeline created, and pipeline value.
- Report weekly to the CEO and monthly to the SLT. Contribute to the monthly Sales and Marketing investor report and the weekly CEO Report.
- Run attribution analysis across paid, outbound, content, and events to inform spend allocation and campaign priorities.
- Maintain Creatio data hygiene, lifecycle stages, and custom properties to support accurate segmentation, automation, and reporting.
- Provide commercial insight, not activity reporting. Flag risks, opportunities, and recommended actions to the leadership team.
- Manage four direct reports covering content, creative, events, campaigns, and outbound. Set objectives, run one-to-ones, and own their performance and development.
- Build a marketing team accountable for pipeline outcomes.
- Build capability and progression plans for each team member with the CEO.
- Manage workload, agency relationships, and freelance resource.
Requirements
Required Experience- 3 to 5 years of B2B marketing experience, with at least 12 months in a dedicated ABM role.
- A track record of running or contributing to 1:1 or 1:few ABM programmes for mid-market or enterprise accounts, with measured pipeline impact.
- Line-management experience, or clear evidence of leading a small team or workstream and developing junior colleagues.
- Strong CRM and marketing automation experience. Creatio is preferred; HubSpot, Salesforce, or Marketo experience will transfer.
- Confident with paid LinkedIn (Campaign Manager) and LinkedIn outreach, including outbound sequences, connection campaigns, and engagement playbooks.
- Proven ownership of revenue-linked KPIs, not just MQL or OQL volume.
- Experience with intent data and account intelligence platforms (6sense, Bombora, Cognism, ZoomInfo, Clay or similar).
- Comfortable working with multiple stakeholders, including senior sales leaders.
- Experience marketing into our ICP verticals: not-for-profit, higher education, financial services and insurance, legal services, industrial manufacturing, industrial retail and wholesale, or commercial challenger brands.
- Prior experience in a B2B agency, consultancy, or professional services environment.
- Familiarity with Creatio CRM or HubSpot and its marketing automation modules.
- Event delivery experience, from webinars and roundtables to exhibitions.
- Experience contributing to investor or board-level reporting.
Compensation and Benefits
Component- Base salary: £50,000 to £60,000 depending on experience.
- Performance bonus: Based upon KPI metrics.
- Bonus weighting (initial): 50% pipeline value created, 30% SQL volume, 20% closed-won attribution. Reviewable against the 2026 commercial plan.
- Leading-indicator KPIs: LinkedIn acceptance and reply rates, sequence-to-SQL conversion, account engagement scores, and event-to-opportunity conversion are tracked as leading indicators.
- Pension: Group pension scheme with employer contribution.
- Private healthcare: Provided.
- Holiday: 25 days plus bank holidays, rising with service.
- Other: Hybrid working, learning and development budget (including relevant marketing certifications), employee assistance programme.
The bonus aligns with commercial outcomes. The CEO will agree quarterly targets with the post-holder against the Group commercial plan. Metrics and weightings will be reviewed at the end of the first full quarter.
About Salocin Group
Salocin Group is made up of three specialist brands:
- Salocin: technology specialists who help sales, service and marketing teams turn CRM, data and AI investments into commercial outcomes.
- Wood for Trees: data and insight specialists improving fundraising performance for UK not-for-profits.
- Join the Dots: an independent media and communications agency delivering media plans and customer journey strategies that drive growth for commercial and not-for-profit clients.
The Group is headquartered in Bath and is investor-backed (NVM Private Equity). We are scaling our ABM and growth outreach to support continued double-digit growth.
How to Apply
Applications should comprise a CV and a short covering note (no more than one page) addressing:
- A specific ABM programme you have owned or contributed to end-to-end, including the pipeline outcome it generated.
- Your experience leading or developing other marketers.
- Your experience with CRM and marketing automation. Creatio is preferred but other platforms are fine.
- Why you want to work across three B2B brands rather than focus on a single proposition.
Applications should be sent to Nick Dixon, CEO at nick.dixon@salocin-group.com
Group Marketing Manager in Bath employer: Salocin Group
Salocin Group is an exceptional employer, offering a dynamic work environment in the heart of Bath, where creativity and collaboration thrive. With a strong focus on employee growth, the company provides opportunities for professional development through mentorship from the CEO and a dedicated learning budget. The hybrid working model, competitive salary, performance bonuses, and comprehensive benefits package, including private healthcare and generous holiday allowances, make Salocin Group an attractive choice for marketing professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Group Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ABM campaigns and marketing strategies. This will give potential employers a taste of what you can bring to the table, especially for a role that’s all about driving pipeline.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you love, drop a message to someone at Salocin Group. A friendly nudge can go a long way in getting your foot in the door.
✨Tip Number 4
Prepare for interviews by knowing your stuff! Research Salocin Group and its brands. Be ready to discuss how your experience aligns with their ABM strategy and how you can contribute to their growth. Confidence is key!
We think you need these skills to ace Group Marketing Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Marketing Manager role. Highlight your ABM experience and any specific campaigns you've run that align with our needs. We want to see how your skills can drive pipeline and support our brands!
Craft a Compelling Covering Note:Your covering note should be concise but impactful. Address the key points we’re looking for, like your ABM programme experience and team leadership. Remember, this is your chance to show us why you’re the perfect fit for our team!
Showcase Your Results:When discussing your past experiences, focus on the results you achieved. We love numbers! Share how your efforts led to increased pipeline value or successful campaigns. This will help us see your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us. Let’s make it easy for both of us!
How to prepare for a job interview at Salocin Group
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific ABM programmes you've managed, the strategies you employed, and the measurable outcomes. This role is all about driving pipeline, so having concrete examples will show your expertise.
✨Showcase Your Leadership Skills
As you'll be managing a four-person team, it's crucial to demonstrate your leadership experience. Prepare to talk about how you've developed junior marketers or led a team towards achieving specific goals. Highlight any mentoring experiences that showcase your ability to build capability within a team.
✨Familiarise Yourself with the Brands
Research Salocin Group's three brands: Wood for Trees, Join the Dots, and Salocin. Understand their unique value propositions and how they fit into the B2B landscape. Being able to articulate how you can contribute to each brand's marketing strategy will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
This role requires a strong focus on KPIs and analytics. Be prepared to discuss how you've used data to inform marketing decisions in the past. Familiarise yourself with tools like Creatio, HubSpot, or Salesforce, and be ready to explain how you've tracked performance metrics and adjusted strategies accordingly.
