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- Tasks: Lead digital campaigns to boost traffic and acquire new customers.
- Company: Join Sally Europe, a top name in professional hair and beauty across the UK and Europe.
- Benefits: Enjoy a supportive culture, opportunities for growth, and a commitment to inclusivity.
- Why this job: Be part of a dynamic team that values creativity and results-driven marketing.
- Qualifications: Experience in digital marketing, campaign management, and data analysis is essential.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
We’re Sally Europe—one of the leading names in professional hair and beauty across the UK and Europe. We believe in empowering our customers and our people, and we’re excited to welcome a fresh perspective to our growing Marketing team.
We’re on the lookout for a Digital Growth Manager with a sharp mind, creative flair, and a love for results-driven marketing. Sound like you? Read on.
About the Role… As our Digital Growth Manager, you’ll take the lead on building traffic and acquiring new customers across our digital platforms. You’ll manage key performance channels like SEO, PPC, paid social, affiliates, and retargeting—and bring forward new ideas and partners to help us grow. Working with fantastic people from our eCommerce, Insights, and CRM teams, as well as external agencies, you’ll turn data and creativity into performance-driven campaigns that resonate with our diverse customer base.
What You’ll Do…
- Lead and optimise paid digital campaigns (search, social, affiliates, and more) to grow traffic and acquisition.
- Explore and implement new marketing channels with strong ROI.
- Collaborate across teams to deliver personalised, data-driven campaigns.
- Create cross-channel plans and manage campaign rollouts from start to finish.
- Monitor, analyse, and report on campaign performance—celebrating wins and learning from challenges.
- Manage budgets and partner relationships with confidence and care.
- Support and develop two direct reports, helping them grow their skills and career.
About You We’re not looking for perfection—but we are looking for passion, skill, and a desire to make an impact. The ideal candidate will have:
- Proven experience in digital marketing (especially SEO, PPC, paid social, and affiliates).
- A strong track record in customer acquisition and campaign management.
- Confidence working with data, tools like Google Analytics, and CRM platforms.
- Experience managing budgets and agency relationships.
- A collaborative approach and strong communication skills.
- A proactive mindset—you’re not afraid to try new things or lead the way.
- Experience in retail or beauty is a plus, but not essential. We welcome candidates from all industries with relevant skills.
Why You’ll Love It Here: At Sally Europe, we live by our values: Be Yourself. Be Bold. Be An Owner. Be An Inspiration. Be Part of Something Bigger. We believe that when people feel empowered to be themselves, they do their best work. We’ll support you to grow, challenge the norm, and create experiences that leave a lasting impact.
We welcome applications from everyone and are committed to fostering an inclusive workplace where diversity is celebrated. As part of our culture to 'add colour to the world,' we ensure fair treatment for all, regardless of age, disability, gender, marital status, pregnancy, race, religion, or sexual orientation.
Digital Growth Manager employer: Sally Europe
Contact Detail:
Sally Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Network with professionals in the beauty and retail sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals for the Digital Growth Manager position.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive successful campaigns in the past. Being able to demonstrate your results-driven mindset will set you apart.
✨Tip Number 4
Research Sally Europe’s current digital marketing strategies and think about how you could enhance them. Having specific suggestions ready for your interview will show your enthusiasm and proactive approach.
We think you need these skills to ace Digital Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in areas like SEO, PPC, and paid social. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your background aligns with the role at Sally Europe. Mention your collaborative approach and any relevant experience in customer acquisition or campaign management.
Showcase Data-Driven Success: When discussing your previous roles, focus on your ability to work with data and tools like Google Analytics. Provide concrete examples of how you've used data to optimise campaigns and improve performance.
Highlight Your Proactive Mindset: Emphasise your willingness to try new things and lead initiatives. Share instances where you've taken the initiative in past roles, particularly in exploring new marketing channels or strategies that resulted in growth.
How to prepare for a job interview at Sally Europe
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in areas like SEO, PPC, and paid social. Prepare specific examples of successful campaigns you've managed and the results achieved to demonstrate your skills.
✨Emphasise Data-Driven Decision Making
Since the role involves monitoring and analysing campaign performance, be ready to discuss how you use data to inform your strategies. Familiarise yourself with tools like Google Analytics and be prepared to share insights from past experiences.
✨Demonstrate Collaboration Skills
The job requires working closely with various teams, so be sure to convey your collaborative approach. Share examples of how you've successfully worked with cross-functional teams to achieve common goals.
✨Prepare for Budget Management Questions
As managing budgets is a key responsibility, think about your experience in this area. Be ready to discuss how you've effectively allocated resources in previous roles and any challenges you've faced in budget management.
