At a Glance
- Tasks: Manage consumer research projects and deliver insightful reports for top global brands.
- Company: Join a dynamic team of brand strategists and marketing specialists in London or Dublin.
- Benefits: Competitive salary, annual bonus, flexible working, and extra holiday for each year served.
- Other info: Opportunity for structured training and career growth in a collaborative environment.
- Why this job: Transform data into impactful strategies for iconic brands like Spotify and Audi.
- Qualifications: 3+ years in market research with strong analytical and project management skills.
Location: Kingston-Upon-Thames, London (Hybrid) or Dublin (Hybrid). Preference to work from the office at least 2-3 days per week.
We’re a growing team of experienced hybrid brand strategists, marketing specialists, and consumer researchers who specialise in mental availability research; specifically, Distinctive Brand Asset (DBA) testing and Category Entry Point (CEP) research/tracking. Our mission is to transform data into meaningful business strategies. We help brands utilise the latest in marketing effectiveness and best practice, through specialist methodologies and insights that ultimately help create actionable strategies.
This role will focus on supporting the setup and management of consumer research projects, as well as the delivery of client-ready insight reports in our two main areas of research and tracking: Distinctive Brand Assets and Category Entry Points. The role will involve liaising with client teams on briefings and providing best-in-class setup to ensure successful project delivery. From there, the person will support our Insights Directors on the reporting phase, ensuring high-quality, actionable insight.
In addition to client work, the role will help improve operational efficiency and contribute to content output across both offerings, supporting PR, research, and social media initiatives.
The ideal candidate will have a blend of strong project management skills, proactivity, sound numerical acumen, and a passion for the latest thinking in marketing effectiveness. They should be highly comfortable with data, especially in turning data into rich, story-led insights that are visually compelling. At a minimum, candidates should have 3 years' experience in consumer insights, market research or brand tracking.
- Supporting set-up and management of Category Entry Point research and tracking projects
- Secondary research
- Questionnaire writing
- Survey & input QA
- Analysis, charting and visualisation
- Management of branding & brand asset research projects
- Asset discovery and preparation
- Support on other research projects for related products in the marketing effectiveness space including Brand Health Tracking and pack testing
- Content marketing - Development of blog articles, social media content and other material on related topics
- Thought leadership research - Develop and run thought leadership research in the DBA, CEP, effectiveness & branding space
Minimum 3 years’ experience in market research (or 5 years in marketing effectiveness or branding). Analytical with a solid grasp of Excel and data analysis/manipulation within Excel or related software. Experience in managing external suppliers, specifically those relevant to consumer research, e.g. panel providers, translation agencies etc. Comfortable with data charting and visualisation across Excel and PowerPoint or similar software. A strong interest in marketing effectiveness, brands, branding, visual identity and in the principles of Distinctive Brand Assets. Familiar in the latest in marketing effectiveness thinking; understanding of the work of Binet, Field, Nelson-Field, Ritson, Roach, Romaniuk, Sharp, Snijders et al.
Competitive salary including annual bonus, flexible working (long term), an additional day’s holiday per year of service, structured training and up-skilling programmes.
Research & Insights Manager (Social Intelligence) in London employer: Salience+
As a Research & Insights Manager at our innovative consultancy, you'll be part of a dynamic team dedicated to transforming data into impactful business strategies for renowned global brands. We offer a supportive work culture that prioritises employee growth through structured training programmes, flexible working arrangements, and a competitive salary package, all while fostering collaboration in our Kingston-Upon-Thames or Dublin offices. Join us to make a meaningful impact in the world of brand strategy and marketing effectiveness.
StudySmarter Expert Advice🤫
We think this is how you could land Research & Insights Manager (Social Intelligence) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salience+ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salience+ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salience+ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salience+. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Research & Insights Manager (Social Intelligence) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salience+. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salience+:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salience+’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salience+
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salience+ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salience+, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
