Account Manager - Digital Marketing in Birkenhead

We’re seeking an experienced and dynamic Account Manager to join our team. This pivotal role will report to our Head of Client Services and sit within our agile SEO team, fostering effective communication and ensuring campaigns stay on strategy and on target.

Clients often begin their journey with us, focusing on a single service. Your role as Account Manager will be to build trust with clients, align everyone on strategic goals, and create opportunities for them to scale their marketing efforts. This includes helping clients expand their work with us across PPC, PR and Paid Social.

Our clients are predominantly eCommerce brands and retailers of all sizes, ranging from ambitious startups to established companies with significant marketing budgets. The Salience website has more about our work and approach.

Core success metrics

• Client Retention
• Client Growth
• Client Satisfaction Score

Core Responsibilities

• Ensure the smooth and timely delivery of key account management tasks at all campaign stages, including making calls, holding meetings, and preparing reports.
• Build and nurture trusted client relationships, acting as a strategic marketing advisor.
• Analyse and report on the performance data to measure success against our campaign goals.
• Identify risks and proactively recommend solutions to address challenges before they escalate.
• Spot growth opportunities within your accounts, including upselling and cross-selling additional services.
• Stay current with SEO, PR, and digital marketing trends, sharing insights and strategies with clients and the internal team.
• Represent the delivery team in client meetings, ensuring alignment on goals and strategy.
• Coordinate with the client, the team, partner agencies and broader stakeholders to create an effective feedback loop.

Desirable Skills

We’re looking for someone highly organised, proactive, and client-focused. Applicants will be considered across various experience levels, with salary determined accordingly. Key areas of experience include:

• Client Services: Proven experience managing client relationships, ensuring retention, and driving growth.
• SEO & Digital PR: Solid understanding of SEO principles, content strategy, and digital PR outreach.
• Digital Marketing: A well-rounded knowledge of the digital marketing landscape, including how SEO and PR integrate with PPC and other channels.
• Project Management: Experience coordinating a multi-faceted campaign with a team and stakeholders.
• Vertical Experience: Experience in Home Durable Goods (furniture, etc.) or Travel

Salary & Benefits

• £ 30,000- £ 40,000 per annum + up to 5% uncapped commission for client growth.
• Hybrid working – Minimum two days in the Chester office.
• 25 days holiday plus bank holidays, increasing to 30 days with tenure.
• Generous maternity and paternity packages.
• Cycle to work scheme.
• Mental health support – access to counselling and psychotherapy providers.
• Financial coaching support – partnerships with third-party financial support platforms.