At a Glance
- Tasks: Lead marketing strategy and operations to drive growth and brand elevation.
- Company: Purpose-driven tech company making a positive impact with notable clients.
- Benefits: Competitive salary, share options, health cover, and flexible working.
- Other info: Collaborative environment with opportunities for international expansion.
- Why this job: Join a mission-led team and influence strategic growth in a high-impact role.
- Qualifications: 6+ years in senior B2B marketing with proven leadership experience.
The predicted salary is between 80000 - 90000 £ per year.
Location: Northern Ireland (Belfast Office/Hybrid) or Great Britain (Remote, regular Belfast visits)
Salary: £80,000-£90,000 + bonus, generous share options & benefits
Our Client is a purpose-driven tech company empowering organisations to deliver and measure positive social, economic, and environmental impact. Their clients include the NHS, Network Rail, Kier, and Amey. As they scale nationally and internationally, they are seeking a strategic and hands-on Head of Marketing to drive growth, brand elevation, and market expansion.
The Role
- As a key member of their Senior Leadership Team, you'll lead marketing strategy, team, and operations.
- You'll develop high-impact marketing plans, shape go-to-market strategies - especially in new international markets - and spearhead demand generation across key sectors.
- This role is ideal for a commercially astute B2B marketer who thrives in high-growth environments, brings a data-led mindset, and has a track record of delivering measurable impact.
- Youll guide the brand, optimise multi-channel campaigns, and build a high-performing marketing function.
You Will:
- Develop and lead marketing strategies aligned to business growth goals
- Lead the marketing team with vision and accountability
- Drive brand positioning, demand generation, and customer engagement
- Deliver regional go-to-market plans for international expansion
- Collaborate cross-functionally across sales, customer success and product
- Analyse performance data to ensure ROI and strategic refinement
About You:
- 6+ years experience in senior B2B marketing roles
- Proven experience in a senior business to business (B2B) product marketing leadership role
- Strategic, results-driven leader with experience in scale-ups or high-growth businesses
- Experience working at Senior Leadership level and contributing to wider business planning
- Skilled in brand, campaign management, team leadership, and lead generation
- Desirable experience with SaaS, ESG/social value sectors, and/or international marketing
Why our Client?:
- Make an impact in a mission-led business
- Lead from the front in an SLT role with strategic influence
- Enjoy flexible working, health cover, generous share options, and wellbeing perks
- Be part of a collaborative and values-led team
Skills:
- Marketing Strategy
- Marketing Team Leadership
- Senior Leadership Team
- Budget Management
- Product Marketing
- Brand Management
- Demand Generation
Benefits:
- Share Options
- Performance Bonus
- Company Events
- Health Insurance
- Contributory Pension
- Flexible Working
- Salary sacrifice EV vehicle scheme
Head of Marketing and Product in Belfast employer: SalesNet
Join a purpose-driven tech company in Northern Ireland that empowers organisations to create positive social, economic, and environmental impact. As the Head of Marketing, you'll thrive in a collaborative and values-led environment, enjoying flexible working arrangements, generous share options, and a strong focus on employee wellbeing. With ample opportunities for professional growth and strategic influence within the Senior Leadership Team, this role offers a meaningful chance to make a significant impact while advancing your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Product in Belfast
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. This will help you tailor your responses and show you're genuinely interested in making an impact.
✨Tip Number 3
Showcase your achievements with data! When discussing your past experiences, use metrics to highlight your successes. This is especially important for a results-driven role like Head of Marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing and Product in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B marketing, especially in high-growth environments, and showcase any relevant achievements that align with our mission-driven approach.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about making a positive impact through marketing. Share specific examples of how you've driven brand elevation and demand generation in previous roles.
Showcase Your Data Skills:Since we value a data-led mindset, be sure to include examples of how you've used performance data to refine strategies and deliver measurable results. This will show us you can drive growth effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at SalesNet
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to marketing performance, ROI, and demand generation. Be ready to discuss how you've used data to shape strategies in previous roles.
✨Showcase Your Leadership Style
This role involves leading a team, so it's crucial to articulate your leadership approach. Prepare examples of how you've motivated teams, driven accountability, and fostered collaboration in high-growth environments. Highlight any experience you have with cross-functional collaboration.
✨Understand the Market Landscape
Familiarise yourself with the company's clients and the sectors they operate in, such as NHS and ESG. Be prepared to discuss how you would tailor marketing strategies for these specific markets and what unique challenges they present.
✨Prepare for Strategic Questions
Expect questions about your vision for the marketing function and how you plan to drive brand elevation and market expansion. Think about your past experiences and be ready to share strategic insights that align with the company's goals for international growth.
