At a Glance
- Tasks: Shape product marketing strategies and create compelling messaging for a growing SaaS business.
- Company: Join an innovative SaaS company with a dynamic and collaborative culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent career development opportunities.
- Why this job: Be a key player in building product marketing from the ground up and make a real impact.
- Qualifications: Experience in B2B SaaS product marketing and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Our Client is looking for their first Product Marketing Manager to join their growing SaaS business and help shape how their product is positioned, launched and understood in the market. Sitting within the Marketing team and working very closely with Product, this role will play a key part in building the foundations of product marketing across the business. You will take ownership of product positioning and go-to-market activity, translating product capability into clear, compelling value for customers across the public and private sectors. This is a hands-on role for someone who enjoys building from the ground up, working across teams and making sense of complexity in a fast-moving scale-up environment. This role offers the opportunity to shape the product marketing function and grow with the business as it scales.
Key Responsibilities
- Establish and own product positioning, messaging and value propositions across the product, creating clarity and consistency as the business scales.
- Act as the primary link between Product and Marketing, developing a deep understanding of the roadmap, customer needs and commercial priorities.
- Build and lead go-to-market processes for new features, enhancements and releases.
- Translate product functionality into simple, customer-focused stories tailored to different audiences and use cases.
- Work with Product to bring customer, market and competitor insight into roadmap and prioritisation discussions.
- Create the core product marketing toolkit from scratch, including website messaging, sales decks, product narratives, launch assets and case studies.
- Partner with Sales and Customer Success teams to develop enablement materials, messaging and training that support effective cross-selling and product adoption.
What You'll Bring – Essential Experience
- Proven experience in a Product Marketing role within a B2B SaaS or technology-led business.
- Experience being part of an early or scaling product marketing function.
- Strong understanding of SaaS products, go-to-market strategy and customer journeys.
- Demonstrated ability to develop product positioning and messaging from first principles.
- Experience working closely with Product teams and influencing cross-functional stakeholders.
- Experience in marketing enterprise SaaS solutions and developing product-benefit use cases which help prospective customers sell upwards.
Nice to Have's – Desirable Experience
- Experience as an early product marketing hire or building product marketing foundations.
- Exposure to social value, ESG, sustainability or impact-led products.
Qualifications
- A marketing related degree, CIM qualification or specific product marketing certifications would be desirable.
- Experience marketing technology solutions into both private and public sector.
- Experience conducting customer research, interviews or win/loss analysis.
- Familiarity with agile product development environments.
- An interest in using product usage data, insight and customer feedback to inform messaging and decisions.
Attributes – Who we're looking for
- Ability to translate complex, technical features into clear customer value.
- Comfortable taking ownership, prioritising work and operating with ambiguity.
- A natural tendency to be curious, improving your knowledge of our product and/or customer problems along the way.
- Excellent presentation, written and verbal communication skills.
- You embrace working in a fast moving, dynamic scale up culture and have the ability to adapt or mobilise plans quickly to meet the evolving needs of the organisation.
- Purpose driven and team orientated. You're motivated by shared goals and collective team achievement.
Product Marketing Manager in Belfast employer: SalesNet Recruitment Solutions
Our Client is an exceptional employer, offering a dynamic work culture that prioritises social impact and sustainability. With a strong commitment to employee growth, they provide tailored training and mentorship opportunities, ensuring that team members can thrive in their careers while making a meaningful difference in the world. Located in a vibrant area, employees benefit from a collaborative environment that encourages innovation and engagement with industry leaders.
Contact Details:
SalesNet Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SalesNet Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SalesNet Recruitment Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SalesNet Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SalesNet Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SalesNet Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SalesNet Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about SalesNet Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SalesNet Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SalesNet Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SalesNet Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
