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For Companies At a Glance
- Tasks: Shape product marketing strategies and create compelling messaging for a growing SaaS business.
- Company: Join an innovative SaaS company with a dynamic and collaborative culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be a key player in building product marketing from the ground up and make a real impact.
- Qualifications: Experience in B2B SaaS product marketing and strong communication skills.
- Other info: Fast-paced environment with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Our Client is looking for their first Product Marketing Manager to join their growing SaaS business and help shape how their product is positioned, launched and understood in the market. Sitting within the Marketing team and working very closely with Product, this role will play a key part in building the foundations of product marketing across the business. You will take ownership of product positioning and go-to-market activity, translating product capability into clear, compelling value for customers across the public and private sectors. This is a hands-on role for someone who enjoys building from the ground up, working across teams and making sense of complexity in a fast-moving scale-up environment. This role offers the opportunity to shape the product marketing function and grow with the business as it scales.
Key Responsibilities
- Establish and own product positioning, messaging and value propositions across the product, creating clarity and consistency as the business scales.
- Act as the primary link between Product and Marketing, developing a deep understanding of the roadmap, customer needs and commercial priorities.
- Build and lead go-to-market processes for new features, enhancements and releases.
- Translate product functionality into simple, customer-focused stories tailored to different audiences and use cases.
- Work with Product to bring customer, market and competitor insight into roadmap and prioritisation discussions.
- Create the core product marketing toolkit from scratch, including website messaging, sales decks, product narratives, launch assets and case studies.
- Partner with Sales and Customer Success teams to develop enablement materials, messaging and training that support effective cross-selling and product adoption.
What You'll Bring – Essential Experience
- Proven experience in a Product Marketing role within a B2B SaaS or technology-led business.
- Experience being part of an early or scaling product marketing function.
- Strong understanding of SaaS products, go-to-market strategy and customer journeys.
- Demonstrated ability to develop product positioning and messaging from first principles.
- Experience working closely with Product teams and influencing cross-functional stakeholders.
- Experience in marketing enterprise SaaS solutions and developing product-benefit use cases which help prospective customers sell upwards.
Nice to Have's – Desirable Experience
- Experience as an early product marketing hire or building product marketing foundations.
- Exposure to social value, ESG, sustainability or impact-led products.
Qualifications
- A marketing related degree, CIM qualification or specific product marketing certifications would be desirable.
- Experience marketing technology solutions into both private and public sector.
- Experience conducting customer research, interviews or win/loss analysis.
- Familiarity with agile product development environments.
- An interest in using product usage data, insight and customer feedback to inform messaging and decisions.
Attributes – Who we're looking for
- Ability to translate complex, technical features into clear customer value.
- Comfortable taking ownership, prioritising work and operating with ambiguity.
- A natural tendency to be curious, improving your knowledge of our product and/or customer problems along the way.
- Excellent presentation, written and verbal communication skills.
- You embrace working in a fast moving, dynamic scale up culture and have the ability to adapt or mobilise plans quickly to meet the evolving needs of the organisation.
- Purpose driven and team orientated. You're motivated by shared goals and collective team achievement.
Product Marketing Manager in Belfast employer: SalesNet Recruitment Solutions
Contact Detail:
SalesNet Recruitment Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your skills can help shape their product marketing strategy. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to translate your past experiences into compelling narratives that highlight your achievements and how they relate to the role. This is especially important for a Product Marketing Manager where clear communication is key.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team and shaping the future of product marketing together.
We think you need these skills to ace Product Marketing Manager in Belfast
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you write your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about shaping product positioning and go-to-market strategies. Share specific examples of your past experiences that relate to the role.
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience in B2B SaaS and how you've successfully translated complex features into customer-friendly messaging. This will show us that you understand what we're looking for!
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can simplify complex ideas, so demonstrate that skill right from the start!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at SalesNet Recruitment Solutions
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of the product you'll be marketing. Familiarise yourself with its features, benefits, and how it stands out in the SaaS landscape. This will help you articulate its value proposition clearly during the interview.
✨Prepare Your Success Stories
Think of specific examples from your past experience that demonstrate your ability to develop product positioning and messaging. Be ready to discuss how you've influenced cross-functional teams and contributed to go-to-market strategies in previous roles.
✨Understand the Market Landscape
Research the company's competitors and the market trends relevant to their product. Being able to discuss how the product fits into the broader market context will show your strategic thinking and understanding of customer needs.
✨Showcase Your Communication Skills
As a Product Marketing Manager, strong communication is key. Prepare to demonstrate your ability to translate complex concepts into simple, customer-focused narratives. Practise explaining the product's value in a way that resonates with different audiences.
