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- Tasks: Lead marketing strategies for the nonprofit sector, driving brand awareness and demand.
- Company: Join a leading cloud accounting software provider focused on mid-market businesses in the UK.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a collaborative work culture.
- Why this job: Make a meaningful impact in the nonprofit sector while working with innovative marketing strategies.
- Qualifications: 5+ years of marketing experience, including 2+ years in the nonprofit sector.
- Other info: Opportunity to influence key initiatives without direct reports.
The predicted salary is between 28800 - 48000 £ per year.
Our client is a leading provider of cloud accounting software solutions tailored for mid-market businesses in the UK. Their innovative platform offers robust financial management capabilities, helping organisations drive efficiency, accuracy, and growth across various industries, including the nonprofit sector.
Our client is seeking a highly skilled Marketing Manager to lead marketing efforts for their nonprofit vertical, a key area of growth for the business. This role is instrumental in building brand awareness, driving demand, and engaging nonprofit organisations to position our client as the leading cloud accounting solution for the sector.
The ideal candidate will bring sector-specific expertise and a blend of strategic insight and hands-on marketing experience. You’ll work closely with the CMO and other cross-functional teams to create and execute marketing strategies tailored to the unique needs of the nonprofit sector. While there are no direct reports, you will lead key initiatives and influence internal and external stakeholders.
Key Responsibilities- Marketing Strategy: Develop and execute a tailored marketing strategy for the nonprofit vertical, aligning with our client’s business objectives and revenue goals.
- Lead Generation: Collaborate with internal teams to design and run multi-channel lead generation and nurturing campaigns specifically aimed at nonprofit organisations.
- Event Marketing: Oversee our client’s participation in industry events such as conferences and webinars, using these platforms to generate high-quality leads and enhance brand visibility.
- Content and Communications: Work with content teams to create sector-specific marketing materials, including case studies and thought leadership pieces that resonate with nonprofit challenges.
- Partnership Development: Build and maintain strategic partnerships with nonprofit associations and networks, increasing our client’s reach and credibility.
- Performance Analytics: Track, measure, and report on the effectiveness of marketing campaigns using RevOps, refining strategies to improve outcomes.
- Cross-Functional Leadership: Collaborate with sales, product, and customer success teams to ensure a cohesive go-to-market approach for the nonprofit vertical.
You will need:
- Minimum 5 years of marketing experience, including 2+ years within the nonprofit sector
- Proven B2B marketing background with experience in multi-channel campaigns and lead generation
- Commercially driven with a focus on identifying and leveraging growth opportunities
- Ability to lead cross-functional projects and collaborate effectively
- Strong analytical and data-driven approach
- Established network within the nonprofit industry
Opportunity to play a key role in a rapidly growing organisation with a meaningful mission. Collaborative, inclusive work culture. Competitive salary and benefits package. Professional growth and development opportunities.
If you’re an experienced marketing professional with a passion for the nonprofit sector, this is an exciting opportunity to lead impactful marketing initiatives and contribute to the growth of our client’s business.
Marketing Manager - Not For Profit employer: Saleslogic
Contact Detail:
Saleslogic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Not For Profit
✨Tip Number 1
Network within the nonprofit sector to build relationships with key stakeholders. Attend industry events, webinars, and conferences to connect with potential partners and gain insights into current trends and challenges faced by nonprofit organisations.
✨Tip Number 2
Showcase your understanding of the unique marketing needs of nonprofits. Prepare examples of past campaigns you've executed that specifically targeted this sector, highlighting your ability to create tailored strategies that resonate with nonprofit audiences.
✨Tip Number 3
Familiarise yourself with the latest tools and technologies used in nonprofit marketing. Being knowledgeable about platforms for lead generation and analytics will demonstrate your commitment to driving results and improving campaign effectiveness.
✨Tip Number 4
Prepare to discuss how you can leverage partnerships with nonprofit associations to enhance brand visibility. Think about specific organisations you could collaborate with and how these partnerships could benefit both parties.
We think you need these skills to ace Marketing Manager - Not For Profit
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing, particularly within the nonprofit sector. Use specific examples of campaigns you've led and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the nonprofit sector. Mention how your skills align with the responsibilities listed in the job description, particularly in developing marketing strategies and lead generation.
Showcase Your Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've tracked and measured campaign performance in previous roles. This will show your data-driven approach, which is crucial for this position.
Highlight Cross-Functional Collaboration: Discuss your experience working with different teams, such as sales and product development. Provide examples of successful projects where you collaborated across functions to achieve marketing goals, as this is a key aspect of the role.
How to prepare for a job interview at Saleslogic
✨Showcase Your Nonprofit Expertise
Make sure to highlight your experience in the nonprofit sector during the interview. Discuss specific campaigns you've led or strategies you've implemented that directly benefited nonprofit organisations, as this will demonstrate your understanding of their unique challenges.
✨Prepare for Strategic Discussions
Be ready to discuss how you would develop and execute a tailored marketing strategy for the nonprofit vertical. Think about how your previous experiences align with the company's objectives and be prepared to share your ideas on driving brand awareness and lead generation.
✨Emphasise Collaboration Skills
Since this role involves working closely with cross-functional teams, be prepared to provide examples of how you've successfully collaborated with sales, product, and customer success teams in the past. Highlight any specific projects where teamwork led to successful outcomes.
✨Demonstrate Analytical Thinking
The ability to track and measure campaign effectiveness is crucial. Be ready to discuss how you've used data to refine marketing strategies in previous roles. Share specific metrics or results that showcase your analytical skills and how they contributed to campaign success.
