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- Tasks: Lead marketing strategies for the nonprofit sector, driving brand awareness and demand.
- Company: Join a leading cloud accounting software provider focused on mid-market businesses in the UK.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a collaborative work culture.
- Why this job: Make a meaningful impact in the nonprofit sector while working with innovative marketing strategies.
- Qualifications: 5+ years of marketing experience, including 2+ years in the nonprofit sector.
- Other info: Opportunity to influence key initiatives without direct reports.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a leading provider of cloud accounting software solutions tailored for mid-market businesses in the UK. Their innovative platform offers robust financial management capabilities, helping organisations drive efficiency, accuracy, and growth across various industries, including the nonprofit sector.
Our client is seeking a highly skilled Marketing Manager to lead marketing efforts for their nonprofit vertical, a key area of growth for the business. This role is instrumental in building brand awareness, driving demand, and engaging nonprofit organisations to position our client as the leading cloud accounting solution for the sector.
The ideal candidate will bring sector-specific expertise and a blend of strategic insight and hands-on marketing experience. You’ll work closely with the CMO and other cross-functional teams to create and execute marketing strategies tailored to the unique needs of the nonprofit sector. While there are no direct reports, you will lead key initiatives and influence internal and external stakeholders.
Key Responsibilities- Marketing Strategy: Develop and execute a tailored marketing strategy for the nonprofit vertical, aligning with our client’s business objectives and revenue goals.
- Lead Generation: Collaborate with internal teams to design and run multi-channel lead generation and nurturing campaigns specifically aimed at nonprofit organisations.
- Event Marketing: Oversee our client’s participation in industry events such as conferences and webinars, using these platforms to generate high-quality leads and enhance brand visibility.
- Content and Communications: Work with content teams to create sector-specific marketing materials, including case studies and thought leadership pieces that resonate with nonprofit challenges.
- Partnership Development: Build and maintain strategic partnerships with nonprofit associations and networks, increasing our client’s reach and credibility.
- Performance Analytics: Track, measure, and report on the effectiveness of marketing campaigns using RevOps, refining strategies to improve outcomes.
- Cross-Functional Leadership: Collaborate with sales, product, and customer success teams to ensure a cohesive go-to-market approach for the nonprofit vertical.
You will need:
- Minimum 5 years of marketing experience, including 2+ years within the nonprofit sector
- Proven B2B marketing background with experience in multi-channel campaigns and lead generation
- Commercially driven with a focus on identifying and leveraging growth opportunities
- Ability to lead cross-functional projects and collaborate effectively
- Strong analytical and data-driven approach
- Established network within the nonprofit industry
Opportunity to play a key role in a rapidly growing organisation with a meaningful mission. Collaborative, inclusive work culture. Competitive salary and benefits package. Professional growth and development opportunities.
If you’re an experienced marketing professional with a passion for the nonprofit sector, this is an exciting opportunity to lead impactful marketing initiatives and contribute to the growth of our client’s business.
Contact Detail:
Saleslogic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Not For Profit
✨Tip Number 1
Network within the nonprofit sector to build relationships with key stakeholders. Attend industry events and engage in conversations that can lead to potential collaborations or insights about the role.
✨Tip Number 2
Familiarise yourself with the latest trends and challenges facing nonprofit organisations. This knowledge will help you demonstrate your understanding of the sector during interviews and discussions.
✨Tip Number 3
Showcase your experience with multi-channel marketing campaigns by preparing examples of successful projects you've led. Be ready to discuss how these experiences can translate to the nonprofit vertical.
✨Tip Number 4
Prepare to discuss how you would measure the success of marketing initiatives. Having a data-driven approach will resonate well with the hiring team, as they value performance analytics in their strategies.
We think you need these skills to ace Marketing Manager - Not For Profit
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially within the nonprofit sector. Use specific examples of campaigns you've led and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the nonprofit sector and outlines how your skills align with the responsibilities of the Marketing Manager role. Be sure to mention any specific achievements in lead generation or event marketing.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've tracked and measured campaign performance. Highlight any tools or methodologies you’ve used to refine marketing strategies.
Highlight Cross-Functional Collaboration: Demonstrate your experience in working with cross-functional teams. Mention specific projects where you collaborated with sales, product, or customer success teams to achieve marketing goals.
How to prepare for a job interview at Saleslogic
✨Show Your Passion for Nonprofits
Make sure to express your genuine interest in the nonprofit sector during the interview. Share any relevant experiences or projects that highlight your commitment to making a difference, as this will resonate well with the hiring team.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would develop and execute a tailored marketing strategy for the nonprofit vertical. Bring examples of past strategies you've implemented and be ready to explain how they aligned with business objectives and drove results.
✨Highlight Your Analytical Skills
Since performance analytics is crucial for this role, be prepared to talk about how you've tracked and measured the effectiveness of previous marketing campaigns. Use specific metrics and outcomes to illustrate your data-driven approach.
✨Emphasise Collaboration Experience
This position requires cross-functional leadership, so share examples of how you've successfully collaborated with sales, product, and customer success teams in the past. Highlight any initiatives where teamwork led to significant outcomes.
