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- Tasks: Manage high-profile sports partnerships and drive innovative marketing strategies.
- Company: Salesforce, the leading AI CRM transforming the future of work.
- Benefits: Limitless potential with competitive benefits and a focus on work-life balance.
- Other info: Join a diverse team committed to equality and innovation.
- Why this job: Make a real impact in sports marketing while working with top-tier partners.
- Qualifications: 8+ years in partnership management and strong relationship-building skills.
The predicted salary is between 43200 - 72000 £ per year.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
We’re seeking a strategic and operationally excellent Senior Lead to help manage our portfolio of high-priority EMEA sports partnerships. This role is critical to driving success across some of our most visible and strategically important partnerships, including F1, LIV Golf, and Tottenham Hotspur. Based in London, you’ll serve as the on-the-ground support for these partnerships, ensuring seamless execution, stakeholder alignment, and measurable business impact.
What You’ll Do
- Strategic Partnership Management: Provide day-to-day operational support for key EMEA sports properties, ensuring partnership objectives align with organizational priorities and deliver strong ROI.
- Stakeholder Leadership: Build and maintain trusted relationships across a complex ecosystem of partners, including partner organizations, Salesforce account teams, professional services teams, external agencies, and the broader sports community.
- Local Coverage & Presence: Serve as the London-based point of contact for regular planning meetings, partnership activations, and EMEA events, ensuring responsiveness and close collaboration with London-based partners (F1, LIV Golf, Tottenham Hotspur).
- Activation Excellence: Drive seamless execution of partnership activations, ensuring all elements - from planning to measurement - meet high standards and deliver measurable business outcomes.
- Cross-Functional Collaboration: Partner closely with global stakeholders, ensuring alignment and coordination across geographies.
What You’ll Bring
- 8+ years of experience in partnership management, sports marketing, sponsorship activation, or related fields.
- Proven track record managing complex, multi-stakeholder partnerships with measurable business results.
- Strong relationship-building skills with the ability to influence and align diverse stakeholders.
- Deep understanding of the sports industry, particularly motorsports, golf and/or football/soccer.
- Exceptional project management and organizational skills with meticulous attention to detail.
- Experience working with technology partners or supporting digital transformation initiatives.
- Ability to work independently while maintaining strong connection to global teams.
- Excellent communication skills, both written and verbal.
- Willingness to travel regularly across EMEA for events, activations, and partner meetings.
Preferred Qualifications
- Experience with Formula 1, golf, or football partnerships.
- Background working with enterprise technology companies.
- Understanding of agentic technology and AI applications in sports marketing.
- Existing relationships within the EMEA sports ecosystem.
Why This Role Matters
These partnerships represent strategic priorities for Salesforce's marketing organization, with significant investment in agentic technology transformations that are reshaping how we engage with partners and fans. Your work will directly impact our ability to deliver innovation, drive brand visibility, and demonstrate leadership in the sports marketing space.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
If you require assistance due to a disability applying for open positions please submit a request via the Accommodations Request Form. We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
Senior Lead Sports Marketing employer: Salesforce
Contact Detail:
Salesforce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead Sports Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing world. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your passion for sports! When you get the chance to chat with potential employers, make sure to highlight your love for the industry. Share your insights on recent trends or partnerships that excite you. It’ll show you’re not just another candidate – you’re a true sports enthusiast!
✨Tip Number 3
Prepare for interviews by researching the company’s partnerships. Dive deep into Salesforce’s current collaborations in sports, like F1 or Tottenham Hotspur. This will help you speak confidently about how you can contribute to their success and align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Salesforce team. So, hit that apply button and let’s get you on the path to landing that Senior Lead Sports Marketing role!
We think you need these skills to ace Senior Lead Sports Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Lead Sports Marketing role. Highlight your relevant experience in partnership management and sports marketing, and show us how you align with our values and mission.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've driven measurable business results in previous roles, especially in sports partnerships or marketing.
Be Authentic: Let your personality shine through in your application. We’re looking for Trailblazers who are passionate about innovation and collaboration, so don’t be afraid to express your enthusiasm for the role and the sports industry!
Apply Through Our Website: For the best candidate experience, make sure to apply directly through our website. This helps us keep track of your application and ensures you’re considered for the right opportunities without duplicating efforts.
How to prepare for a job interview at Salesforce
✨Know Your Partnerships
Before the interview, dive deep into Salesforce's key sports partnerships like F1, LIV Golf, and Tottenham Hotspur. Understand their objectives and how they align with Salesforce's mission. This knowledge will help you demonstrate your strategic thinking and show that you're genuinely interested in the role.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your ability to influence diverse stakeholders and navigate complex ecosystems. This is crucial for a Senior Lead position, so be ready to discuss specific instances where your relationship management made a measurable impact.
✨Demonstrate Project Management Prowess
Be ready to talk about your project management experience, especially in sports marketing or partnership activation. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your attention to detail and organisational skills. This will help illustrate your capability to drive seamless execution of partnership activations.
✨Align with Core Values
Familiarise yourself with Salesforce's core values and think about how your personal values align with them. During the interview, weave these values into your answers to show that you're not just a fit for the role, but also for the company culture. This can set you apart from other candidates.