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Job Overview
In this design‑led senior experience designer role, you’ll help shape the AI Centre visitor experience, creating the visual systems, digital interactions and reusable assets that bring the Centre to life. Working across spatial, digital and visual elements, you’ll design visitor‑facing experiences that can be used across a wide range of AI Centre visits, including interactive digital activations, touchscreen experiences, visual storytelling assets, environmental moments, navigation concepts and the look and feel of the Centre’s digital interfaces. You’ll partner across experience strategy, engagement strategy, engineering and programme leadership to turn ideas into polished, reusable experiences.
Who We Are
The UKI AI Centre is a purpose‑built environment designed to help customers experience, understand and apply AI in a meaningful way. It brings together immersive storytelling, interactive activations, digital experiences and high‑impact moments that make the potential of trusted enterprise AI tangible. We are a specialist team within pre‑sales, focused on inspiring, exciting and educating customers through experiences that go beyond a traditional meeting, presentation or demo.
We create reusable experiences, assets and activations that support customer conversations at scale. From digital interfaces and interactive journeys to visual storytelling and physical experience moments, our role is to make the AI Centre feel joined‑up, engaging and distinctive.
Job Details
We are looking for a senior experience designer with a passion for creating memorable, intuitive and well‑crafted visitor experiences. In this role, you’ll help shape how visitors see, feel, navigate and interact with the AI Centre. While this is not primarily a developer/coder role, you will need to be comfortable working closely with engineers and technical specialists to turn design concepts into working digital and interactive experiences. This is a fast‑paced, creative role where design thinking meets practical execution.
Who You Are
- Experience Designer: You think end‑to‑end, considering how visitors move through a space, interact with content and connect with the story being told.
- Visual Storyteller: You use design, layout, hierarchy, motion, imagery and tone to make complex ideas feel clear and engaging.
- UI/UX Thinker: You understand how to design digital interfaces, interaction patterns and user journeys that feel simple, polished and purposeful.
- Creative Problem Solver: You can turn ambiguity into structure, bringing fresh ideas and practical solutions to design challenges.
- Connector & Collaborator: You work well across disciplines, partnering with strategists, engineers, programme leads and subject matter experts to create joined‑up experiences.
- Quality Champion: You have a high bar for detail and consistency, making sure every visitor‑facing asset feels considered and well executed.
You’ll Also
- Have a strong sense of curiosity and a passion for how AI, design and storytelling can come together to create meaningful experiences.
- Be comfortable moving between big‑picture experience design and detailed UI/UX decisions.
- Enjoy creating visual systems, digital interactions and design patterns that feel polished, intuitive and consistent.
- Be confident taking ownership of ambiguous briefs, shaping them into clear design direction, practical next steps and high‑quality outcomes.
- Be self‑motivated, organised and comfortable managing your own work without close supervision, bringing clarity and momentum to multiple design priorities across the Centre.
- Use your experience and judgement to make sensible day‑to‑day design decisions, knowing when to move forward independently and when to bring others in.
- Be able to collaborate closely with technical and non‑technical colleagues, helping ideas move from concept to delivery.
- Be proactive and entrepreneurial, always looking for ways to improve the visitor experience and raise the quality of what we create.
You're Interested In
- How AI can be made tangible and engaging through thoughtful experience design.
- Designing journeys that combine physical space, digital interaction and visual storytelling.
- Creating interfaces, activations and visual assets that help people explore complex ideas in simple, intuitive ways.
- Building design systems that bring consistency across multiple touchpoints.
- Working at the intersection of creativity, technology and customer engagement.
- Taking ideas from early concept through to polished, scalable experiences.
- Being part of a specialist team that is shaping one of Salesforce’s most distinctive AI environments.
Your Values
- Show up with curiosity, authenticity and a strong sense of ethics.
- Design with purpose, creating experiences that help visitors understand and engage with AI in meaningful ways.
- Care deeply about craft, consistency and the details that make an experience feel considered.
- Bring structure, clarity and momentum to ambiguous ideas and early‑stage concepts.
- Foster a culture of collaboration, sharing knowledge, feedback and best practice with the team.
- Balance creativity with practicality, understanding what can be delivered and how to make it successful.
- Cultivate trusted relationships with peers and stakeholders, treating everyone with respect and equality.
Required Experience / Skills
- Significant experience in experience design, UI/UX design, service design, product design, interaction design, visual design or a related creative discipline.
- Proven ability to design end‑to‑end experiences across physical environments, digital interfaces and visual content.
- Strong portfolio of work showing high‑quality UI/UX, visual design, interaction design and user‑centred thinking.
- Experience creating design systems, visual languages, templates or interaction patterns that improve consistency across multiple touchpoints.
- Ability to translate complex ideas into simple, intuitive and engaging experiences.
- Strong understanding of user journeys, information architecture, visual hierarchy, accessibility and usability principles.
- Experience taking ideas from ambiguous briefs through to concepts, prototypes, designs and delivered experiences.
- Confident using modern design and prototyping tools such as Figma, Adobe Creative Cloud or similar.
- Strong communication skills, with the ability to explain design decisions clearly to technical and non‑technical stakeholders.
- Self‑motivated and organised, with the judgement and seniority to manage your own work, make sensible day‑to‑day decisions and know when to upscale or seek input.
- Comfortable collaborating with engineers, strategists, programme leads and subject matter experts to bring ideas to life.
- Interest in AI, emerging technology and how design can make complex concepts more understandable and engaging.
Preferred Experience / Skills
- Experience designing for interactive environments, innovation centres, executive briefing centres, experience centres, exhibitions, museums, retail spaces or other visitor‑facing environments.
- Experience designing touchscreen interfaces, kiosk experiences, interactive installations or large‑format digital displays.
- Familiarity with motion design, animation, video, spatial design or environmental graphics.
- Experience working with AI, CRM, data, enterprise technology or other complex B2B technology concepts.
- Experience collaborating with technical teams to move designs from concept into working digital products or interactive experiences.
- Understanding of Salesforce, Agentforce, Data 360 or the broader Salesforce platform would be beneficial, but is not essential.
- Experience creating assets that can be reused, adapted and scaled across different contexts.
Measures of Success
- Visitors experience the AI Centre as a joined‑up, polished and intentionally designed environment.
- Digital and interactive experiences are easy to use, visually strong and aligned with the Centre’s purpose.
- Activations and visitor‑facing assets feel consistent, useful and ready to support a wide range of visits.
- Early ideas are shaped into clear design concepts, practical direction and deliverable outcomes.
- The team benefits from stronger design systems, templates and patterns that improve consistency and speed.
- Stakeholders see the role as a trusted design partner who brings creativity, clarity and sound judgement.
- The Centre experience continues to improve through thoughtful iteration, feedback and experimentation.
As this role is focused on the physical AI Centre visitor experience, regular presence at the Centre will be required, with an expectation of at least three days per week on site.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via the Accommodations Request Form.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt‑in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.
We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt‑in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.
Salesforce keeps an equal opportunity employment policy. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
