At a Glance
- Tasks: Lead innovative programs for startups and drive technical engagement across EMEA.
- Company: Salesforce, the #1 AI CRM, transforming the future of work.
- Benefits: Limitless career growth, competitive salary, and a supportive work-life balance.
- Other info: Inclusive culture with opportunities for personal and professional development.
- Why this job: Join a dynamic team shaping the startup ecosystem with cutting-edge AI solutions.
- Qualifications: Experience in startup environments and strong communication skills required.
The predicted salary is between 80000 - 95000 £ per year.
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
About Salesforce: Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Overview of the Role: As an Associate Relationship Manager for Launchpad EMEA, you serve as Salesforce's primary presence in the European startup ecosystem — building scalable programs, driving technical engagement, and helping VC-backed founders at every stage unlock the full value of the Salesforce platform. You sit at the intersection of startup community, AI-powered tooling, and enterprise software, working closely with EMEA SMB sales leadership and the global Launchpad team.
Responsibilities:
- Drive technical engagement and value creation across the EMEA startup landscape — configuring use cases, demonstrating Agentforce capabilities, and helping founders understand what Headless 360 and AgentExchange unlock for their business, serving as a credible technical resource for companies that lack access to enterprise-level support.
- Own the EMEA Launchpad program pipeline end-to-end, designing and building repeatable engagement programs for startups from accelerator stage through to growth stage, and working closely with EMEA SMB sales leadership and account teams to ensure VC-backed companies are identified, prioritised, and engaged in a value-led way.
- Enable the EMEA sales organisation by running enablement sessions and office hours that equip sales leaders and AEs to engage startups consistently, and by collaborating with Launchpad leadership to scale what works across the broader team.
- Build and host founder and ecosystem events across EMEA — including curated breakfasts, innovation centre events, and partner activations — and contribute to strategic portfolio reviews with data-driven insights on the evolving European startup landscape.
Required Qualifications:
- Demonstrated experience building programs, processes, or products from scratch in an early-stage, high-growth, or startup-adjacent environment — whether through founding a company, owning a technical sales function, running a founder program, or developing scalable GTM processes.
- Technical fluency with platform configuration, AI-powered tools, and developer tooling, with the ability to earn trust and hold credible conversations with technical founders, operators, and engineering teams.
- Direct experience working in or closely with the venture capital and startup ecosystem, with a strong understanding of how VC-backed companies operate and what founders care about at different stages of growth.
- Exceptional communication and influencing skills, with a track record of working effectively across sales, technical, and executive stakeholders in complex, multi-disciplinary environments.
Preferred Qualifications:
- 4–6 years of relevant experience in venture capital, enterprise software, startup ecosystem roles, business development, technical sales, or a related field with a strong commercial and technical intersection.
- Hands-on experience with AI-powered solutions, vibe coding, or AI-assisted configuration tools, with a genuine point of view on how they are reshaping how startups operate and scale.
- Familiarity with the Salesforce platform and the GTM tech stack for startups, including Agentforce, AgentExchange, and Headless 360.
- Experience hosting or managing ecosystem events, founder communities, or partner programs across European markets.
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
Startup Program Lead in London employer: Salesforce
Salesforce is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Lead Solution Engineer role in the Financial Services sector. With a strong commitment to employee growth, we offer extensive training and development opportunities, empowering our team members to innovate and excel in delivering cutting-edge AI, Data, and CRM solutions. Located in the UK, our collaborative environment encourages creativity and teamwork, making it a rewarding place for those passionate about technology and customer transformation.
StudySmarter Expert Advice🤫
We think this is how you could land Startup Program Lead in London
✨Get Involved in Startup Events
Dive into the local startup scene! Attend pitch nights, hackathons, and networking events. It's a great way to meet founders and like-minded folks. Plus, you never know who might put in a good word for you at a startup like Salesforce!
✨Show Off Your Creativity
Startups love unique ideas! Create a portfolio or a personal website showcasing your past projects, especially those relevant to startups. This personal touch can really make you stand out when you're applying for that full-time gig at Salesforce.
✨Leverage Startup Communities Online
Get active on platforms such as Indie Hackers, Startup Grind, or even LinkedIn groups focused on startups. Participating in discussions can increase your visibility and open up potential job leads, especially at buzzing companies like Salesforce.
✨Direct Applications are Your Best Bet
Don't shy away from applying directly through our website. Startups often check their own portals first before other job sites. Tailor your application to show how you can add value to Salesforce — a personal touch goes a long way!
We think you need these skills to ace Startup Program Lead in London
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:When applying for a role in startups and entrepreneurship, it's crucial to highlight any experience you have with starting your own projects or businesses. We love seeing examples of your initiative, so sprinkle in stories of how you’ve taken risks or solved problems creatively—this is what makes you stand out!
Tailor Your CV for Impact:In the startup world, your CV should reflect not just your experience, but the impact you've made. Use quantifiable achievements to show your contributions, like percentage increases in growth or revenue. Remember, we’re looking for go-getters who know how to get results!
Craft a Provocative Cover Letter:Your cover letter is a chance to showcase your passion and motivation for working at Salesforce. Don't just list your skills—share your vision and what excites you about the entrepreneurial journey. Connect your personal aspirations with what we need, and let your enthusiasm shine through!
Keep Your Portfolio Handy:If you have a portfolio showcasing any past projects or entrepreneurial efforts, definitely mention it in your application. Though not always necessary for full-time roles, it can provide us with deeper insights into your work style and creativity. If you have a blog, products, or any innovation, we'd love to see it!
How to prepare for a job interview at Salesforce
✨Show Your Entrepreneurial Spirit
In startups, they love seeing passion and initiative. Be ready to share any personal projects or ideas you've worked on. This shows you’re not just about the 9-to-5, but you’re invested in creating value, which is key in this fast-paced environment.
✨Brush Up on Your Problem-Solving Skills
Expect to be thrown some curveballs during the interview—startups often face unexpected challenges. Having a couple of examples up your sleeve where you’ve creatively solved problems will really impress them. It's all about how you think on your feet!
✨Know Your Stuff About the Industry
Since you're applying for a full-time role, they’ll want to see you've done your homework. Make sure you understand where the startup stands in its industry, including competitors and market trends. It’s a great way to show you're genuinely interested and can contribute from day one.
✨Show Flexibility and Adaptability
Startups can pivot quickly, so highlight your adaptability. Share examples of when you've successfully navigated change or taken on roles outside your comfort zone. This shows you’re ready for whatever comes your way, which is crucial in a startup atmosphere!
