At a Glance
- Tasks: Design and execute innovative marketing campaigns that drive brand awareness and sales.
- Company: Join Salesforce, the leading AI CRM company focused on innovation and customer success.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Work in a diverse team with excellent career advancement opportunities.
- Why this job: Be a Trailblazer in marketing, making a real impact in a dynamic tech environment.
- Qualifications: 4+ years in B2B marketing with strong communication and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.
Join Salesforce’s UKI Field Marketing team as a Field Marketing Manager focused on Industry Programs, based in London, UK. In this role, you’ll design and execute integrated demand generation campaigns that build brand awareness and accelerate pipeline across key industries, reporting to the Director of Field Marketing – Industry Programs.
What You’ll Be Doing
- Partner with industry sales leaders and cloud teams to build and execute integrated, multi‑channel campaign plans tailored to key accounts and sectors across the full buyer journey (awareness, consideration, decision).
- Develop compelling campaign messaging and content that resonates with target audiences, and manage campaign performance through data‑driven analysis and optimisation.
- Take end‑to‑end ownership of pipeline results by tracking key metrics — including pipeline progression and Annual Contract Value (ACV) attainment — and presenting findings and optimisation strategies to leadership.
- Collaborate with cross‑functional partners across Creative, Content, Digital, Events, PR, Product Marketing, and Operations to deliver flawless execution across all channels.
Required Skills
- 4+ years of hands‑on experience managing complex, multi‑channel B2B marketing campaigns spanning digital, events, email, paid media, and account‑based marketing (ABM).
- Track record of developing net‑new marketing strategies that directly impact enterprise‑level pipelines, including experience managing marketing budgets and forecasting ROI.
- Strong communicator and collaborator who can align with Sales executives, lead strategic conversations, and influence across a matrixed organisation without formal authority.
- Experience will be evaluated based on alignment to the core competencies for the role (e.g., extracurricular leadership roles, military experience, volunteer work, etc.).
Preferred Skills
- Direct experience using Salesforce products (e.g., Marketing Cloud) in a marketing capacity.
- Hold an MBA or MSc, or have equivalent advanced experience in a marketing strategy role.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Posting Statement
Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in equality for all. Recruiting, hiring and promotion decisions are fair and based on merit, without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other protected classifications. The same applies to recruiting, hiring, compensation, benefits, training, and all other employment decisions.
