At a Glance
- Tasks: Lead brand campaigns and local activations for major sports partnerships.
- Company: Join Salesforce, a leader in AI and corporate marketing.
- Benefits: Inclusive workplace, competitive salary, and opportunities for growth.
- Other info: Dynamic role with a focus on innovation and collaboration.
- Why this job: Make an impact by shaping brand perception and driving commercial success.
- Qualifications: 7+ years in B2B marketing with strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
Lead architect for UKI brand perception and corporate marketing, translating the "Agentic Enterprise" narrative into a commercial engine. The role involves converting global brand strategy into high-impact local programs, orchestrating brand campaigns, and driving local activations for sports partnerships (F1, LIV Golf, Tottenham Hotspur). Focus is on automating operations to prioritize high-value strategy that connects brand authority, market confidence, and commercial growth for the UKI OU.
Key Responsibilities
- Brand Campaign Activation & Media Orchestration: Lead the UKI activation of global brand campaigns, acting as the primary lead for the brand media agency (scoping, briefing, optimisation, reporting), defining brand metrics (Awareness, Familiarity, Perception) and overseeing the operational backbone of our campaigns (e.g. trafficking, tagging, creative asset management).
- Sports Marketing Campaigns & Strategic Events: Orchestrate local activations for global sports partnerships (F1, LIV Golf, Tottenham Hotspur) that position Salesforce as the UKI’s most trusted Agentic AI provider, including social, influencer and event activations, and support MLT and HQ Sports Marketing team with assessing and negotiating any local sports partnerships, ensuring alignment with global policies and governance.
- Messaging Governance & Enablement: Serve as the "Global-to-Local Bridge" for Agentforce Messaging, owning governance and running enablement to ensure all internal and external UKI marketing activities align with the core "Agentic Enterprise" narrative, from keynote scripts to partner activations.
- Corporate Marketing Campaigns & Narrative Integration: Partner with PR/Comms, PubSec and Government Affairs teams to embed the UKI narrative where relevant across UKI marketing activities, and shape standalone Corporate Marketing campaigns that reinforce Salesforce’s position as a trusted AI leader, localising key corporate content like World Tour Keynotes and Customer Zero stories.
- Strategic Alignment & Commercial Influence: Translate complex brand performance metrics into business-ready insights, working with HQ, Data strategy and Media teams to demonstrate to UKI Field Marketing teams how brand fuels pipeline generation and long-term ACV growth through brand-to-demand modelling and strategic audience management.
- Agentic Marketing Maker: Automate Brand Operations by leveraging AI & agentic technology to transform and streamline operations (e.g. trafficking, tagging and QA of creative assets across media mix), reporting (e.g. MPRs/PCAs), modelling (e.g. predictive commercial modelling, brand-to-demand uplift and correlative studies) and enablement (e.g. Messaging Agents).
Required Skills
- 7+ years of B2B marketing experience, including developing and executing integrated brand campaigns and corporate marketing strategies for large, complex markets.
- Strong command of Salesforce company, customer, messaging and product fundamentals, as well as core marketing principles (e.g. full funnel marketing, campaign best practices).
- Proven experience acting as the primary lead for managing media and creative agencies, managing multimillion-pound investments, and leading end-to-end campaign operations (scoping, budgeting, briefing, optimisation, reporting/QBRs).
- Demonstrated ability to translate complex brand metrics (e.g. Awareness, Familiarity, Perception) into business-ready insights, including experience with Brand-to-Demand modelling and quantifying commercial ROI.
- Cross-functional leadership and stakeholder management skills, with experience navigating complex enterprise ecosystems (e.g. global/local, partner, agency).
- Ability to own and deliver strategic cross-functional programmes independently, with a high latitude in determining objectives and approaches to critical assignments.
- A proactive problem-solver who takes charge of complex issues, gathers multiple viewpoints, and drives towards resolution with high initiative.
- Mindset that exemplifies the "business first" approach when evaluating strategy and outcomes.
- Exceptional executive communication and storytelling skills, with proven ability to persuade and align stakeholders and leadership on complex full-funnel strategies.
Preferred Skills
- Experience with messaging governance and enablement, ensuring internal and external narrative consistency (e.g. Agentforce narrative).
- Experience leveraging AI/Agentic technology to automate marketing operations and drive predictive commercial modelling.
- Fluency in using tools and platforms for data analysis, reporting and audience segmentation (e.g. Tableau) as well as campaign operations tools for media trafficking, tagging and creative asset management.
- Strong networks with internal Salesforce teams (e.g. HQ/EMEA) and/or external agency/partner stakeholders.
- Technical experience in data strategy, audience segmentation, and managing full-funnel integrated journeys.
- Ability to coach or mentor others on marketing fundamentals and business metrics.
- Experience supporting the assessment and negotiation of brand sponsorships and sports partnerships.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
Brand & Corporate Marketing, UKI Field Marketing, Senior Lead employer: Salesforce
Salesforce is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Lead Solution Engineer role in the Financial Services sector. With a strong commitment to employee growth, we offer extensive training and development opportunities, empowering our team members to innovate and excel in delivering cutting-edge AI, Data, and CRM solutions. Located in the UK, our collaborative environment encourages creativity and teamwork, making it a rewarding place for those passionate about technology and customer transformation.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Corporate Marketing, UKI Field Marketing, Senior Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and achievements. This is your chance to showcase how you can translate brand strategies into impactful results, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and initiatives. Be ready to discuss how you can contribute to their brand perception and marketing goals. We love candidates who come in with fresh ideas and a solid understanding of our mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Brand & Corporate Marketing, UKI Field Marketing, Senior Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading brand perception and corporate marketing. Share specific examples of your past experiences that align with our mission.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience in B2B marketing and any relevant campaigns you've led. We love seeing how your skills can translate into high-impact local programmes!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the responsibilities outlined in the job description. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Salesforce
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand narrative, especially the 'Agentic Enterprise' concept. Understand how it translates into local marketing strategies and be ready to discuss how you can contribute to enhancing brand perception in the UKI market.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated brand campaigns you've led in the past. Highlight your role in managing media agencies and how your efforts resulted in measurable outcomes like increased brand awareness or improved perception metrics.
✨Demonstrate Cross-Functional Leadership
Be ready to discuss your experience in navigating complex enterprise ecosystems. Share instances where you successfully collaborated with various teams, such as PR, Comms, and Data Strategy, to achieve strategic marketing goals.
✨Emphasise Your Problem-Solving Skills
Think of a challenging marketing issue you've faced and how you resolved it. This will showcase your proactive approach and ability to drive towards solutions, which is crucial for the Senior Lead role.
