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- Tasks: Lead digital media strategies to drive customer acquisition and revenue growth.
- Company: Join a dynamic team focused on innovative media solutions across EMEA.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a collaborative culture that values creativity and data-driven decision-making.
- Qualifications: 5+ years in digital marketing with expertise in paid media and audience targeting.
- Other info: Stay ahead of industry trends while making a real impact on business outcomes.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and collaborative Paid Media Lead to drive revenue-based outcomes through high-impact media strategies aligned to our business priorities. This role will serve as a key partner for the EMEA Central Field Marketing team, Media Finance, and Media Intelligence teams to ensure cohesive planning, execution, and performance measurement of paid media campaigns. You will be responsible for building data-driven acquisition strategies, aligning messaging and content to customer journeys, and ensuring precision in audience targeting, market selection, budgeting, and forecasting.
Key Responsibilities:
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Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.
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Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.
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Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.
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Create and manage forecasting and budget models to ensure efficient investment and scalable growth.
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Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.
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Translate business priorities into actionable media plans and performance KPIs.
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Build testing roadmaps to validate creative, messaging, and targeting hypotheses.
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Stay current on industry trends and emerging technologies to maintain a competitive edge.
Qualifications:
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5+ years of experience in digital marketing with a focus on paid media acquisition.
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Proven track record of driving revenue and business outcomes through paid media.
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Deep understanding of customer journey mapping, audience targeting, and performance analytics.
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Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
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Strong cross-functional collaboration and communication skills.
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Experience managing budgets and developing accurate forecasts.
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Strategic mindset with hands-on ability to execute and optimize campaigns.
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EMEA Central Media Strategy, Manager employer: Salesforce, Inc..
Contact Detail:
Salesforce, Inc.. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Central Media Strategy, Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and paid media. Understanding current industry shifts will not only help you in interviews but also demonstrate your proactive approach to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in EMEA markets. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful paid media campaigns you've managed. Highlight your strategic thinking and how you used data to drive decisions, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your collaboration skills by preparing to discuss how you've worked cross-functionally in previous roles. This is crucial for the position, so be ready to share experiences that highlight your ability to work with diverse teams.
We think you need these skills to ace EMEA Central Media Strategy, Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and paid media acquisition. Use specific examples that demonstrate your ability to drive revenue and align with the job's key responsibilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and hands-on experience. Mention how your skills in audience targeting and campaign optimisation can contribute to the company's goals.
Highlight Cross-Functional Collaboration: In your application, emphasise your experience working with various teams such as content, product marketing, and analytics. Provide examples of successful collaborations that led to effective campaign execution.
Showcase Data-Driven Decision Making: Include instances where you used data to inform your marketing strategies. Discuss how you monitored and optimised campaigns in real-time to meet ROI targets, demonstrating your analytical skills.
How to prepare for a job interview at Salesforce, Inc..
✨Showcase Your Strategic Thinking
Be prepared to discuss specific examples of how you've developed and executed successful paid media strategies in the past. Highlight your ability to align these strategies with business goals and demonstrate a clear understanding of the customer journey.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, come ready to share experiences where you collaborated effectively with content, product marketing, or analytics teams. Emphasise your communication skills and how they contributed to successful campaign outcomes.
✨Know Your Numbers
Familiarise yourself with key performance indicators (KPIs) relevant to paid media campaigns. Be ready to discuss how you've used data to inform decisions, optimise campaigns, and achieve ROI targets in previous roles.
✨Stay Updated on Industry Trends
Research current trends and emerging technologies in digital marketing and paid media. Being knowledgeable about the latest tools and strategies will show your passion for the industry and your commitment to maintaining a competitive edge.
