Brand & Corporate Marketing, UKI Field Marketing, Senior Lead

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About Salesforce

Salesforce is the AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

This role is the lead architect for UKI brand perception and corporate marketing, tasked with translating the "Agentic Enterprise" narrative into a powerful commercial engine. The core mission is to convert global brand strategy into high-impact local programs that resonate with customers and stakeholders, positioning Salesforce as a vital economic partner and the leading Agentic Enterprise brand in the UKI.

Key responsibilities:

• Brand Campaign Activation & Media Orchestration: Lead the UKI activation of global brand campaigns, acting as the primary lead for the brand media agency, defining brand metrics to demonstrate impact on the full marketing funnel.
• Sports Marketing Campaigns & Strategic Events: Orchestrate local activations for global sports partnerships that position Salesforce as the UKI's most trusted Agentic AI provider.
• Messaging Governance & Enablement: Serve as the "Global-to-Local Bridge" for Agentforce Messaging, ensuring all internal and external UKI marketing activities align with the core narrative.
• Corporate Marketing Campaigns & Narrative Integration: Partner with PR/Comms, PubSec and Government Affairs teams to embed the UKI narrative across UKI marketing activities.
• Strategic Alignment & Commercial Influence: Translate complex brand performance metrics into business-ready insights.
• Agentic Marketing Maker: Automate Brand Operations by leveraging AI & agentic technology to transform and streamline operations.

Required Skills:

• 7+ years of B2B marketing experience, including developing and executing integrated brand campaigns.
• Strong command of Salesforce company, customer, messaging and product fundamentals.
• Proven experience managing media and creative agencies, leading end-to-end campaign operations.
• Demonstrated ability to translate complex brand metrics into business-ready insights.
• Cross-functional leadership and stakeholder management skills.
• A proactive problem solver with a mindset that exemplifies the "business first" approach.
• Exceptional executive communication and storytelling skills.

Preferred Skills:

• Experience with messaging governance and enablement.
• Experience leveraging AI/Agentic technology to automate marketing operations.
• Fluency in using tools and platforms for data analysis and reporting.
• Strong networks with internal Salesforce teams and/or external agency/partner stakeholders.
• Technical experience in data strategy and audience segmentation.

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via the Accommodations Request Form.

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role.