AVP Retail & Consumer Goods

Salesforce, the global leader in CRM and digital transformation, is seeking an inspirational and dynamic Area Vice President (AVP) of Retail and Consumer Goods (RCG) to join our Sales Leadership Team. This is a unique opportunity to lead, innovate, and drive growth in a critical business unit while empowering some of the world’s most influential industries to thrive in an ever-evolving landscape.
As AVP of RCG, you will play a pivotal role in shaping Salesforce’s strategy for the Retail and Consumer Goods sectors, driving top-line growth, and building an organisation recognized for its operational excellence, innovation, and culture. Your leadership will bring together the power of Salesforce’s values—Trust, Customer Success, Innovation, and Equality —to deliver exceptional customer and employee outcomes.
Your Mission:
In this transformative role, you will:
Define the Strategy: Develop and execute a bold, forward-thinking growth strategy that positions Salesforce as the trusted partner for the Retail and Consumer Goods industries.
Drive Exponential Growth: Rapidly grow revenues and bookings, consistently exceeding targets through scalable, repeatable, and structured sales processes.
Inspire Excellence: Build and lead a high-performing sales organisation that delivers measurable results while fostering a culture of innovation, collaboration, and inclusion.
Champion Customer Success: Cultivate deep relationships with CxO-level stakeholders, helping them unlock transformative value through Salesforce solutions.
Collaborate Across Teams: Partner with cross-functional leaders to align resources, drive seamless execution, and deliver customer-centric results.
Core Responsibilities
As AVP of Retail and Consumer Goods you will lead with vision, strategy, and execution to deliver on the following:
Strategic Leadership and Growth
Shape and execute Salesforce’s sales strategy for Retail and Consumer Goods, driving substantial year-over-year revenue growth.
Build Salesforce’s presence within these industries, expanding into new accounts while deepening relationships with existing customers to maximise loyalty and retention.
Stay ahead of industry trends, identifying opportunities for digital transformation and innovation to position Salesforce as a market leader.
Sales Leadership and Operational Excellence
Lead and inspire a sales organisation that includes Regional Vice Presidents (RVPs), and Account Executives (AEs), ensuring a disciplined focus on deal closure and execution.
Establish robust sales processes and key performance metrics to create predictable, scalable growth at all levels.
Drive operational rigour through data-driven decision-making, forecasting, and reporting, ensuring alignment with organisational goals.
Cross-Functional Collaboration
Work closely with leaders across Marketing, Customer Success, Solution Engineering, Sales Strategy, and Employee Success to align strategies and resources that enhance customer outcomes.
Act as a strategic advisor to the UKI CEO, influencing decisions that drive Salesforce’s growth and impact.
T alent Development and Culture
Recruit, mentor, and develop a diverse and inclusive team of high-performing sales professionals.
Foster a culture of trust, innovation, and continuous improvement, empowering your team to deliver exceptional results.
Champion Salesforce’s core values and ensure they are embedded in every aspect of your leadership.
The Ideal Candidate
The AVP of Retail and Consumer Goods will be a visionary leader with:
Sales Leadership Expertise in enterprise software or applications sales, with a proven track record of exceeding revenue goals and driving growth in complex, matrixed organisations.
Strong experience selling to CxO-level stakeholders, with the ability to navigate and close high-value, complex transactions.
A consistent history of recruiting, developing, and retaining high-performing teams recognized for their culture and results.
Operational and Strategic Acumen
Proven ability to implement and scale structured, repeatable sales processes and metrics that drive operational excellence.
Expertise in consultative sales, strategic account planning, ROI articulation, and delivering customer-centric outcomes.
Deep understanding of the Retail & Consumer Goods sectors, including market trends, challenges, and opportunities for transformation.
Inspirational Leadership
A dynamic, forward-thinking leader with a track record of driving transformational change in fast-paced, high-growth environments.
A reputation as a talent multiplier, fostering a culture of innovation, collaboration, and inclusion.
A strong commitment to Salesforce’s values of Trust, Customer Success, Innovation, and Equality , and a passion for driving impact at scale.
Why Join Salesforce?
At Salesforce, we don’t just transform businesses; we enable industries to redefine the future. As AVP of Retail & Consumer Goods, you will:
Lead a business unit that is critical to Salesforce’s mission, driving innovation and impact across two of the most dynamic industries.
Be at the forefront of digital transformation, helping customers embrace change and achieve their most ambitious goals.
Work for a company consistently recognized as one of the world’s best places to work, celebrated for its culture of trust, equality, and sustainability.
This is more than a leadership role—it’s an opportunity to shape the future, build a legacy, and make a meaningful difference.

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