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- Tasks: Manage outbound strategy and execute cold email and LinkedIn outreach campaigns.
- Company: SalesCaptain is a global leader in B2B growth, partnering with innovative startups and established brands.
- Benefits: Enjoy remote work, paid vacation, team-building activities, and specialized training programs.
- Why this job: Join a passionate team and make a real impact in the fast-paced world of B2B marketing.
- Qualifications: 1-2 years in Marketing or Sales, experience with AI tools, and strong data scraping skills required.
- Other info: Showcase your skills through a video introduction and join a collaborative, friendly environment.
The predicted salary is between 36000 - 60000 £ per year.
Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens
Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven Outbound & GTM Strategist to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).
What you\’ll do ✨
- Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
- Create messaging for the Outbound campaigns using AI and in-depth audience research
- Build a prospecting & list building workflow combining multiple data sources to help our Lead Generation team build high-intent prospect lists
- Live in Clay daily to utilize data scraping, AI, enrichment, and campaign orchestration, to increase the ROI of GTM campaigns.
- Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
- Identify, evaluate, and test new campaign angles and niches to increase positive replies
- Communicate with clients and create reports to showcase progress and results
The main KPIs for the role 🏆
Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Cost Per Positive Reply (Monthly)
Who you are ❤️ 🔥
- At least 1-2 years of relevant work experience in Marketing, Sales, or GTM
- Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot, and the latest AI Sales tools
- Proven ability to write high-performing cold emails
- Data scraping proficiency and ability to understand how to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn, etc.)
- Being well-versed in prompt engineering and AI models
- Tech-savviness and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends)
- Experience in the Tech, SaaS, software industry, or in a high-growth start-up
- Open to SDRs, BDRs, and Sales Executives with relevant experience
Benefits and perks 🚢
We hope that you’re excited by all the possibilities that come with working at SalesCaptain!
In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:
- Ability to work remotely (no more commutes!)
- Collaborative, friendly, and passionate team
- Paid vacation, days off, and sick leaves
- Exciting team-building activities
- Free books and Kindles to help you become a better marketer and person
- Specialized training programs to become a Clay Expert and build your personal brand
Recruitment Process 👍
- Video Introduction: Send a 5-minute Loom video to people@salescaptain.io, showcasing your relevant work experience, your most successful Outbound campaigns (audience, messaging, GTM workflows, results, etc.), and explaining why you’re a great fit for the role.
- Introduction Call: A 15-minute intro call with our team.
- Assignment: brief assignment around the skills of the role
- Final Interview: A call with our leadership team.
- Offer Letter: Welcome to SalesCaptain! 💌
Outbound & GTM Strategist employer: SalesCaptain
Contact Detail:
SalesCaptain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Outbound & GTM Strategist
✨Tip Number 1
Familiarize yourself with the tools mentioned in the job description, like LinkedIn Sales Navigator and Clay. Being able to demonstrate your proficiency with these platforms during your video introduction will set you apart from other candidates.
✨Tip Number 2
Prepare specific examples of your past outbound campaigns. Highlight the audience you targeted, the messaging you used, and the results you achieved. This will showcase your ability to drive positive replies and client satisfaction.
✨Tip Number 3
Stay updated on the latest trends in AI sales tools and data scraping techniques. Mentioning any recent innovations or tools you've explored can demonstrate your tech-savviness and eagerness to learn, which is crucial for this role.
✨Tip Number 4
During your introduction call, be ready to discuss how you would approach building a prospecting workflow. Think about how you can combine multiple data sources effectively to enhance lead generation, as this is a key responsibility of the role.
We think you need these skills to ace Outbound & GTM Strategist
Some tips for your application 🫡
Craft Your Video Introduction: Create a 5-minute Loom video that highlights your relevant work experience and showcases your most successful outbound campaigns. Be sure to explain why you are a great fit for the Outbound & GTM Strategist role.
Highlight Relevant Experience: In your application, emphasize your 1-2 years of experience in Marketing, Sales, or GTM. Mention specific tools like LinkedIn Sales Navigator, Lemlist, and Clay that you have used effectively.
Showcase Your Skills: Demonstrate your ability to write high-performing cold emails and your proficiency in data scraping. Include examples of how you've built workflows using multiple data sources.
Prepare for the Assignment: Be ready for a brief assignment that tests your skills related to the role. Review the job description and think about how you can apply your knowledge to create effective outbound strategies.
How to prepare for a job interview at SalesCaptain
✨Showcase Your Outbound Success
In your video introduction, highlight your most successful outbound campaigns. Discuss the audience you targeted, the messaging you used, and the results you achieved. This will demonstrate your hands-on experience and ability to drive results.
✨Familiarize Yourself with Tools
Make sure you're well-versed in the tools mentioned in the job description, such as LinkedIn Sales Navigator, Lemlist, and Clay. Being able to discuss how you've used these tools effectively in past roles will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
Since the role involves evaluating campaign performance and recommending optimizations, be ready to discuss how you analyze data. Bring examples of how you've used data scraping and multiple data sources to improve lead generation in previous positions.
✨Demonstrate Your Tech Savviness
The company values quick learners of new technologies. Be prepared to talk about any recent software or tools you've learned and how you stay updated on industry trends. This shows your adaptability and eagerness to grow in a fast-paced environment.
