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- Tasks: Lead outbound strategy and manage communications for international clients.
- Company: Join SalesCaptain, a fast-growing B2B powerhouse since 2021.
- Benefits: Remote work, paid vacation, team-building activities, and free books.
- Why this job: Be part of a dynamic team driving B2B growth with innovative strategies.
- Qualifications: 2+ years in Marketing or Sales, strong writing skills, and tech-savvy.
- Other info: Collaborative culture with opportunities for personal brand development.
The predicted salary is between 36000 - 60000 £ per year.
Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens. Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy and communications with our international clients. This is a full-time, remote position (working EU hours).
RequirementsWhat you'll do:
- Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
- Perform in-depth audience research, industry research, and competitor analysis to understand each client's USPs, the market needs, and identify the right positioning for the client.
- Define the targeting & ICP criteria for every campaign based on in-depth audience research.
- Create messaging for the Outbound campaigns using a combination of your own copy & AI and in-depth audience research.
- Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity.
- Identify, evaluate, and test new campaign angles and niches to increase positive replies.
- Communicate with clients and create reports to showcase progress and results, and manage retention and upselling.
The main KPIs for the role:
- Positive Replies (Weekly)
- Client Satisfaction (NPS)
- Client Retention (Quarterly)
- New Ideas proposed to Clients (Monthly)
- Deals Created (Monthly)
- At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies.
- Experience with LinkedIn Sales Navigator and Cold Email sequencers.
- Proven ability to write high-converting cold email and LinkedIn sequences. Come with proof of your work.
- Being well-versed in prompt engineering and AI platforms when it comes to creating messaging flows for every campaign.
- Experience in the Tech, SaaS, software industry, or in a high-growth start-up.
- Willingness to experiment with new AI Sales tools every month to improve campaign performance.
- Being structured and organized, with strong communication skills, a sense of ownership, and the ability to meet deadlines consistently.
We hope that you're excited by all the possibilities that come with working at SalesCaptain. In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:
- Ability to work remotely (no more commutes).
- Collaborative, friendly, and passionate team.
- Paid vacation, days off, and sick leaves.
- Exciting team-building activities.
- Free books and Kindles to help you become a better marketer and person.
- Specialized training programs to become a Clay Expert and build your personal brand.
Tell us your rate - we'll do our best to match it and add a bonus.
GTM Strategy Lead in London employer: SalesCaptain
Contact Detail:
SalesCaptain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Strategy Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, join relevant groups, and engage in conversations. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially if they’re in the B2B space. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your skills through real examples. Whether it’s a project you’ve worked on or a campaign you’ve led, we want to see your results. Bring data to the table to back up your claims and demonstrate your impact.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We believe this small gesture can make a big difference!
We think you need these skills to ace GTM Strategy Lead in London
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience in marketing, sales, and GTM strategies. We want to see how you've used your skills to drive results, so don’t hold back on sharing specific examples!
Tailor Your Application: Take the time to customise your application for the GTM Strategy Lead role. Use keywords from the job description and demonstrate how your background aligns with what we’re looking for. It shows us you’re genuinely interested!
Be Creative with Your Messaging: Since this role involves crafting cold emails and LinkedIn outreach, let your creativity shine through in your application. Show us your writing style and how you can engage an audience right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at SalesCaptain
✨Know Your Audience
Before the interview, dive deep into understanding SalesCaptain's target market and their unique selling propositions. Familiarise yourself with their clients and the industries they operate in. This will help you tailor your responses and demonstrate that you’re not just a fit for the role, but also for the company’s mission.
✨Showcase Your Success Stories
Prepare specific examples from your past experiences that highlight your achievements in GTM strategies, especially around cold email and LinkedIn outreach. Use metrics to quantify your success, like positive reply rates or client retention figures, to make your case even stronger.
✨Be Ready to Discuss AI Tools
Since the role involves using AI platforms for messaging flows, be prepared to discuss your experience with these tools. Share any innovative approaches you've taken in previous roles and how you’ve leveraged technology to enhance campaign performance.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the role and the company. Inquire about their current challenges in outbound strategies or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
