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For Companies At a Glance
- Tasks: Lead outbound strategy and communications for international clients using innovative marketing techniques.
- Company: Join SalesCaptain, a dynamic B2B growth company with a collaborative culture.
- Benefits: Remote work, paid vacation, team-building activities, and specialised training programs.
- Why this job: Make an impact in the B2B space while working with cutting-edge tools and strategies.
- Qualifications: 1-2 years in Marketing or Sales, experience with AI tools and data scraping.
- Other info: Exciting opportunities for personal growth and career development in a friendly team.
The predicted salary is between 36000 - 60000 £ per year.
Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens
Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy and communications with our international clients. This is a full-time, remote position (working EU hours).
Responsibilities
- Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
- Create messaging for the outbound campaigns using AI and in-depth audience research.
- Build prospecting & list building workflows combining multiple data sources to help our Lead Generation team build high‑intent prospect lists.
- Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns (optional, but preferred).
- Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity.
- Identify, evaluate, and test new campaign angles and niches to increase positive replies.
- Communicate with clients and create reports to showcase progress and results.
The main KPIs for the role
- Positive Replies (Weekly)
- Client Satisfaction (NPS)
- Client Retention (Quarterly)
- New Ideas proposed to Clients (Monthly)
- Cost Per Positive Reply (Monthly)
Who you are
- At least 1‑2 years of relevant work experience in Marketing, Sales, or GTM.
- Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot, and the latest AI sales tools.
- Proven ability to write high‑performing cold emails.
- Ability to build workflows using multiple data sources (e.g., Google Maps, Apify, Serper, LinkedIn Sales Navigator) and understanding of data scraping capabilities.
- Being well‑versed in prompt engineering and AI models.
- Tech‑savvy and a quick learner of new technologies and software.
- Experience in the Tech, SaaS, software industry, or in a high‑growth start‑up.
- Open to Sales Executives with relevant experience.
Benefits
- Ability to work remotely (no more commutes!)
- Collaborative, friendly, and passionate team
- Paid vacation, days off, and sick leaves
- Exciting team‑building activities
- Free books and Kindles to help you become a better marketer and person
- Specialized training programs to become a Clay Expert and build your personal brand
Seniority level
Mid‑Senior level
Employment type
Full‑time
Industry
IT Services and IT Consulting
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GTM Strategy Lead employer: SalesCaptain
Contact Detail:
SalesCaptain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, join relevant groups, and engage in conversations. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in GTM strategies. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We love seeing candidates who take that extra step!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’ve got loads of resources to help you ace your job search. Let’s get you that GTM Strategy Lead position!
We think you need these skills to ace GTM Strategy Lead
Some tips for your application 🫡
Show Off Your Skills: When you're writing your application, make sure to highlight your experience with cold emails and LinkedIn outreach. We want to see how you've used these tools to drive results in the past!
Be Creative with Messaging: Since you'll be crafting messaging for campaigns, don’t hesitate to showcase your creativity in your application. Share examples of how you've tailored messages to different audiences and what impact it had.
Data is Key: We love data-driven decisions! In your application, mention any experience you have with data scraping or building workflows. This will show us that you understand the importance of using data to optimise campaigns.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep your application professional. Let your personality shine through, but ensure it aligns with the role and our company culture. And don’t forget to apply through our website!
How to prepare for a job interview at SalesCaptain
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, like LinkedIn Sales Navigator and Clay. Be ready to discuss how you've used these tools in past roles or how you plan to leverage them for the outbound strategy.
✨Craft Your Cold Email Strategy
Prepare a few examples of high-performing cold emails you've written. Think about what made them successful and be ready to share your thought process behind crafting compelling messages that resonate with different audiences.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data scraping and building workflows. Highlight specific projects where you combined multiple data sources to achieve results, as this will demonstrate your ability to drive lead generation effectively.
✨Think Outside the Box
SalesCaptain values new ideas, so come armed with innovative campaign angles or niches you've considered testing. This shows your proactive approach and willingness to contribute creatively to the team’s success.
